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MBAandBeyond
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MBA and Beyond Consulting
Joined: 13 Jul 2020
Last visit: 19 Nov 2025
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Status:MBA Admissions Consulting from INSEAD, Wharton and Columbia graduates
Affiliations: INSEAD and Harvard
Location: Singapore
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How to Tackle the IESE MBA Essays Effectively 08 Jul 2025, 03:57
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IESE MBA Essay Writing Tips

When writing your IESE MBA essays, remember: the school is not just looking for strong academics or work experience. IESE seeks purpose-driven individuals who aim to create a positive global impact. With over 85% of the cohort coming from around the world, IESE values your story, your vision, and your potential to lead with purpose.

Understanding the Iese Essay Requirements
Now, let’s dive into what it takes to get into this prestigious institution. Writing essays for IESE is more than just showing off your achievements; it’s about compellingly telling your unique story.

Essay 1. Career Goals Essay: What is your immediate career goal after graduation, and your mid-term career goal 5-10 years after graduation? How will the IESE MBA program help you achieve them? (word limit 300 max)

Essay 2. What would you like to highlight about yourself or your journey which may have not been captured in your application? (word limit 300 max)


Essay Breakdown: What to Expect? IESE’s application process includes three key components:

Required Essay: This is your opportunity to discuss your career goals. How do you see the IESE MBA shaping your future? Remember, it’s not just about dreaming; it’s about making those dreams achievable.

Optional Essay: Here’s where you can share additional insights about yourself. Got something unique that didn’t fit elsewhere in your application? This is your space to shine.

Video Essay: This isn’t just another formality. It’s IESE’s way of seeing the real you beyond the papers. This is where your personality and authenticity truly shine.

Understanding these requirements is the first step in crafting essays that resonate with the admissions committee. But don’t worry, we’ll get into the nitty-gritty of each of these in the sections to follow.


Embarking on the required essay for your IESE MBA application? Here’s a deep dive to ensure your essay stands out in the competitive pool.

Crafting Your Career Goals Essay The crux of this essay revolves around your post-MBA career goals. Think of it as a roadmap where you chart out your immediate and mid-term aspirations. Be specific – mention job titles, industries, and how IESE’s program will be a catalyst in this journey. Here are some tips:

  • Be Clear and Specific: Ambiguity is your enemy. Clearly state your short-term (post-graduation) and mid-term (3-5 years post-MBA) goals. Think of job titles, industries, and companies.
  • Contextualize Your Goals: Why these goals? What experiences or aspirations led you here? Your motivations can be as compelling as the goals themselves.
  • Link Goals to IESE’s Offerings: How will specific aspects of the IESE MBA – be it courses, faculty, clubs, or networks – help you achieve these goals? Avoid generic statements; tailor your response to reflect a deep understanding of what IESE offers.


Crafting a Compelling Optional Essay
The optional essay is your wildcard. Use it wisely to add depth to your application.

Maximizing the Impact of the Optional Essay. This essay is an opportunity to showcase aspects of your journey that didn’t find a place elsewhere in your application. Here’s how to make the most of it:

  • Address Any Red Flags: If there’s something in your profile that might raise eyebrows (like a gap in employment or a low GMAT score), this is where you clarify.
  • Highlight Unique Aspects: Have a unique hobby, a volunteer experience, or a life event that shaped you? Share it here if it adds a new dimension to your profile.
  • Stay Relevant and Concise: Remember, every additional word is asking for more time from the admissions team. Make sure what you write is worth that extra time.
Remember, the optional essay is not mandatory. Only use it if it genuinely enhances your application.


Navigating the Video Essay Component
The video essay isn’t just another hurdle, but an opportunity to bring your application to life.

Embracing the Video Essay Challenge: Here’s how you can make a memorable impression through your video essay:

  • Be Authentic: This is your chance to show the admissions committee the person behind the application. Be yourself, be genuine, and let your personality shine through.
  • Prepare, But Don’t over-rehearse: While it’s crucial to know what you want to say, avoid sounding robotic. A conversational, natural delivery is key.
  • Mind the Environment: Choose a quiet, well-lit space where you won’t be interrupted. Your surroundings should be professional yet simple to avoid distractions.
  • Technical Check: Ensure your camera and microphone are working well. Clear video and audio quality are important to convey your message effectively.

Remember, the video essay is about connecting with the admissions team on a more personal level. Use this as an opportunity to complement what you’ve written in your essays.

Success Stories: Get inspired by the journeys of our applicants who earned admits from IESE and other top global B-schools. Finance & Strategy Consultant | Doctor | Technical Consultant | Military Veteran | Ms. Entrepreneur

If you are planning to apply to INSEAD, IESE, HEC, LBS, & other Top European B-Schools, we are hosting a coffee session on July 11th, 2025, at 7.00 PM IST | 9.30 AM ET. Topic: Maximize Your Chances: Admissions, Scholarships & Career Outcomes at Top European B-Schools.

Click here to register for the session | Book a profile evaluation session