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FROM IMD Admissions Blog: Summer Company Engagement |
Our summer break officially started this week. As my blog-mate Nick mentioned in his previous post, we continue the IMD spirit even in the summer time and are engaged in all kinds of company projects all over the world. I chose a project with a Swiss company in China to help them with a go-to-market case. This opportunity will require my entrepreneur experiences as well as my Chinese language and culture knowledge. I will be staying in the south of China for a week to understand better the company and the industry. The company offers kitchen equipment and solutions for institutions such as restaurants and hotels. I love going to the restaurants and enjoy a good meal with family and friends. But I didn’t know that the businesses involved in the gastronomy equipment were quite complex. It starts from the upstream companies such as manufacturers which produce the equipment or the materials for the equipment, to the downstream consumers. Horizontally it also involves companies that provide facility services, kitchen planning, interior design and engineering, etc. To be able to do a good market analysis and have an in-depth understanding of the value chain, I interviewed different people from related businesses. I had great talks with people who were passionate about their fields of work. Quite a few people were really happy to help me out by sharing their experiences and giving me contact info of other people who could help me further. Among them is an IMD alumnus Bruno Vanhaelst, CEO of Personal and Home Services in Sodexo, France, who kindly took time for me answering questions and helped me with further contact people for the project. It is also amazing to see how strong the IMD net-work is in terms of the variety of industries and geographies. I am happy about the good start of my company project, and looking forward to developing it further. I will keep you updated, and you will hear more than that from us. We will be reporting news from other classmates of their summer projects. Stephanie ![]() My Chinese visa is ready for the trip! |
FROM IMD Admissions Blog: Alice in Wonderland |
Since three days I have been in China, I am like the Alice in Wonderland. Or the Grandma Liu who arrived for the first time at the Da Guan Garden, which is the Chinese version of the former. As part of my industry analysis for my project, I contacted several hotel general managers to understand the business model. Through the IMD network, I got to meet the General Manager of Intercontinental Hotel in Foshan (near Guanzhou) - Mr. Adnan Yücel. When I first saw the 40-floor modern skyscraper, I was very impressed. Then I entered the lobby, I was encountered by the breath-taking high ceiling which was a dome with glamorous mosaics. The toilet (which was twice as big as my apartment in Lausanne) was decorated with a crystal chandalier and exclusive burgandy-color marbel floor and wall. This is the type of luxury one does not see often in Switzerland or Europe. In order to help me with my research, Mr. Yücel organized his managers from the Engineering, Kitchen, Food & Beverages departments to be present. A group of 5 specialists in the industry were available to answer my questions! I felt completely flattered. Once again, I was amazed by the power of IMD network. When I got to know that Mr. Yücel was from Istanbuhl, I talked excitedly about our Turkey trip a couple of weeks before. Everyone answered my questions attentively and was very kind to explain all details to me. The more I understand the industry, the more I realize that I AM indeed the Alice in Wonderland, where business is done in a way out of the scope of my imagination and experience. After the meeting I went back to my hotel, which was a 5-star local brand hotel in a small town called Heshan. While I was waiting in the restaurant for my dinner, I saw the below two things. My advice for all: if you manage a local "luxury" hotel brand in China, you need to put fish tanks and a statue of fortune God on your inventory list... This is real life, real learning. Stephanie p.s. I would like to ask our accounting professor Leif: how can we depreciate the fish tanks and statue of God on the balance sheet and P&L?? The fishes are not for entertaining or decorative purposes, if you are wondering. This is the Chinese definition of a plate of "freshly" steammed fish. God of Forture: the secret of Chinese economic growth. The toilet with a crystsl chandelier in Intercontinental Hotel, Foshan |
FROM IMD Admissions Blog: Summer Update! |
I've been back in the UK for over a week now, and it's been great to be combining some work together with an opportunity to catch up with family and friends. On the social side, I had a friend from school's wedding yesterday, and have another old school friend's wedding in France in two weeks, and am looking forward to catching up with some old work contacts over this week to come. But on the work front, even though it's the summer break, things haven't ground to a halt, as I'm busy working on an individual project around innovation and start-ups in Wealth Management - it's a fascinating area, as Wealth Management is quite a traditional industry, and so I think it's inevitable that a new player will come and disrupt the sector in the near future. The question is, who will it be? I'm really enjoying taking the opportunity to speak with industry experts and re-engaging with my old industry. The rest of my classmates are busy getting up to amazing things - Stephanie is in China, and we have a group in Africa, not to mention various other classmates dotted all around the world, taking the opportunity to travel, and to work on an amazing individual project. More updates soon! Nick. |
FROM IMD Admissions Blog: An update from Africa |
Below is an update from my fantastic colleagues Sara, Daniele, Elvin & Moto, who are up to great things with their summer in Africa. ________________ It’s been one week since we arrived in Migori and it’s been simply mind-blowing! The IMD team on place is Moto, Sara, Elvin and Daniele, the four “crazy” students who decided to spend the whole month of July in rural Kenya to support the development of soya cultivation. The project stems from the cooperation between UNIDO, the Japanese government, and Kenyan Industrial Research and Development Institute. It is run by a start-up called Ground Power Company, who’s CEO Tomoko Yakushigawa is our contact person. When we started discussions with her earlier this year, it became clear that the company struggles in a number of different ways: limited use of formal accounting (including P&L statement), difficulties in finding markets for soya products, challenges with customers such as unjustified delays of payments, low reliability among employees and farmers. We thought of this as a great opportunity to both support the company and get a chance to apply a lot of the lessons learned at IMD in the real world – although none of us is accustomed with an emerging market, despite previous international careers. So far, we have visited the production facility, where Ground Power Company produces soy tea and flour, and we have spoken to many customers and other locals. We have also paid several visits to the suppliers, i.e. the farmers. The company sources soya from local farmers, many of whom used to grow tobacco until recently. All of them shared stories about the negative impact tobacco farming on their lives: a lot of work, low earnings, and danger for their health, as many of them have children or themselves sleeping in the tobacco storage room due to lack of other options. Hearing this, it feels good that we can help the company in their quest to offer an alternative to tobacco. The whole experience really is a unique learning opportunity for us, both from a personal and professional perspective. It has been a reality check too. What we often take for granted at home is often a luxury in other parts of the world. The nice IMD restaurant, for example, seems like a memory from another world! From a professional perspective, it’s clear that although the four of us have different career aspirations after the MBA, we will all come back with new valuable perspectives that will help us reach our goals. Over the next weeks, we will continue to work on helping the company to tackle their challenges, focusing on financing/accounting, operations and marketing areas. Stay tuned and we will tell you how it goes! |
FROM IMD Admissions Blog: Another African adventure! |
It's not just Daniele, Elvin, Moto & Sara who are in Africa - one of our other colleagues, Elie, is spending his summer in Africa working for a Private Equity fund. Find out more about his adventure below! Nick. Hello readers… this is Elie writing to you from Ibadan, Nigeria. I just want to share with you an exciting and challenging experience that I am currently living on my company engagement project. I am working with a local PE fund in Nigeria: my job is to work with one of their portfolio companies that they acquired at the beginning of this year in the FMCG sector, and identify opportunities to increase profitability by 25-40%: increase the top line through extra revenues or reducing their cost structure. I had a previous experience working on due diligence for PE firms but never on post-acquisition projects, but Once I got the assignment I immediately remembered one of our professors (Benoit Leleux) who was always saying: the PE world is different from any other world: they want the results “yesterday"... This is not the only challenge you would face in a developing country such as Nigeria (actually PE firms function more or less in the same way everywhere); but also add on top pf that the lack of security, lack of infrastructure, poverty, corruption, you name it: you will live it, feel it, and actually do it: Can you imaging giving 10$ to the customs at the airport just for them to stamp your passport while you have a valid visa!, or bribe the police at a checkpoint or else they will take you to the station, and I believe you don’t want that to happen!). Anyway, it’s been a great experience so far, and I am looking forward to the next 10 days before I head back to Lausanne hoping that we could come up with a plan to reach the end goal. |
FROM IMD Admissions Blog: The new term approaches... |
I've spent the last few days at an old school friend's wedding in France, and now I'm polishing off the last few items for my individual project, ready to attack the six days of lectures that we've got next week. Of course, these all come with some pre-reading to do! So the summer of relaxing is nearly over. I can't wait for the next part of the course. The first half of the year was very structured, and had a specific schedule in respect of which tasks had to be completed when. Now, however, the course is much more self-directed, and I can't wait to get stuck in to my individual project, and my property related international consulting project. I'm also aware more than ever that the course is not too far from its conclusion - around four months to go until it's all over - I really can't believe how quickly the year has flown by. This also means that I need to ramp up my efforts to find the right job - which I'm actually really looking forward to - there's so much possibility out there, and IMD has already been instrumental in putting me in touch with some really interesting contacts. For the time being, though, I'm concentrated on a big birthday that's coming up at the end of this week! Nick. |
FROM IMD Admissions Blog: Photo blog: MBAs hit Istanbul |
After our final exams, the MBA immediately (and literally, immediately!) decamped to Istanbul for a week of lectures and fun. I wrote about our experience of Turkey but now, here are some photos of the fantastic time we had, organised by the wonderful Gitte-Marie.![]() The gents had a mousetache growing competition ![]() We spent most of our time trying not to lose the IMD sign in the throng of Istanbul ![]() We had some very intense discussions... ![]() ...that also made us laugh ![]() We saw the sights... ![]() ![]() ...and sampled the local beverages ![]() We visited companies... ![]() ...ate on rooftops... ![]() ...and cruised the Bosphorus ![]() Most of all, we learnt a lot and had a fantastic time! |
FROM IMD Admissions Blog: IMD MBA on tour - we want to meet you! |
We're going to hit the road soon and we'd love to meet you! At the end of August we're going to split the class in three and head off across the world to visit both emerging and emerged economies. And whilst we're there, we'd love to meet both alumni and prospective students. We'll be giving short presentations asking "how will emerging market tackle the fundamental challenges to further their development?" and "how will the emerged markets stay relevant in the 21st Century?" After the presentations, there will be cocktails and a chance to ask us whatever questions you might have about the MBA. City Date Shanghai, China Monday, 24th August 2015 Monterrey, Mexico Monday, 24th August 2015 Dubai, UAE Tuesday, 25th August 2015 Singapore Thursday, 27th August 2015 San Francisco, USA Thursday, 27th August 2015 Tokyo, Japan Thursday, 27th August 2015 But wait, there's more! Our programme director, Ralf Boscheckwill be heading off to Brazil in August too and will be giving a lecture looking at Brazil's current turbulent situation. He'll be giving this masterclass together with Diego Barreto, MBA 2014, who has a unique, insider's perspective on the current turmoil sweeping Brazil. City Date Sao Paulo, Brazil Thursday, 20th August 2015 For locations, times and to register, please visit our events page. We can't wait to meet you and tell you all about our IMD MBA experiences in person! See you there! ![]() |
FROM IMD Admissions Blog: Photo blog: May |
A little bit delayed but here are some highlights from May![]() Many, many games of table tennis were played ![]() We tried various innovation techniques, including blindfolding the consumer... ![]() ...observing how they interact with the product... ![]() ..and brainstorming on the blackboard... ![]() ...which enabled us to solve the problem of smartphone battery life. ![]() We got minifig versions of ourselves... ![]() ...had some intense discussions... ![]() ...and very heated takeover negotiations. ![]() Finally we had a barbeque and gathered in the auditorium to watch Eurovision 2015! |
FROM IMD Admissions Blog: Back to school! |
We started school again on Monday. It was great to catch up with classmates on how they spent their summertime. This week we have marketing, accounting and finance courses, mainly to refresh what we learned before the summer. It helps me to get back to the IMD rhythm after spending a nice holiday with my family in southern Italy. Firstly we celebrated with the birthday girls and boys who had birthdays in July and early August, and there was quite a bunch of them. In the marketing course, we studied cases such as Nespresso and see how a premium brand created and kept their special value proposition in the market. It reminded me of the summer project I did, where the company had similar challenges. It inspired me a lot for the preparation of my individual project, which will focus on market proposition for a Swiss premium brand. Soon we will prepare for our discovery trips to three different regions. I will be going again to China, and then Japan, and am looking forward to the exciting second half of the IMD year! Stephanie IMD tradition: birthday dance. |