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SShree1811
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Importance of Company name in Application 17 Feb 2025, 09:11
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Hi,

What is the importance of brand value of company in the application process of IIMs. Do they prefer brand value or the work done by us in that company?
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MBAGuide
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Importance of Company name in Application 17 Feb 2025, 22:31
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Hi SnehaShree a very interesting question. Applicants who come from feeder brands are usually considered safe recruits. And why is that? Because schools have a lot of reference points for these types of profiles (they also understand the job description pretty well) who are able to achieve post-MBA goals and are often hired in similar organisations with high reputations. That's not to say that applicants from lesser known organisations/small startups do not have a good chance. It's just that applicants from lesser known organisations need to be strategic in their approach to make the schools understand the responsibility they have taken on in the company and the impact their work has had on the company.

I think you will find this writeup of mine insightful

INSEAD: How do you pitch your professional experience in applications? : INSEAD

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LinkedIn: https://www.linkedin.com/in/aanchal-sahni-83b00819/ |WEBSITE: https://mbaguideconsulting.com/| Message(WA): +91 9971200927| email- mbaguideconsulting@gmail.com­

SnehaShree
Hi,

What is the importance of brand value of company in the application process of IIMs. Do they prefer brand value or the work done by us in that company?
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Importance of Company name in Application 17 Feb 2025, 22:52
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Thank you for the response. So in that scenario, PWC being one of the Big 4 would be given a slightly more importance than another firm Genpact. Is that right?
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Importance of Company name in Application 17 Feb 2025, 23:28
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SnehaShree

For the IIMs, they are more or less equally regarded. But yes, just from a prestige standpoint, the fact is that the Big 4 are seen as the top-tier firms in areas like management consulting, audit, tax, and advisory services, while Genpact operates in its niche in outsourcing, process optimization, and digital services, etc. although it is totally possible that someone from the Big 4 may get rejected because their goals do not align with their capabilities/skills, while someone from a company like Genpact may get through due to the elevated responsibilities they have taken on and how their skills are highly relevant to post-IIM goals. So, don’t read too much into this as long as both are well-known companies.



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Aanchal Sahni (INSEAD MBA alumna, former INSEAD MBA admissions interviewer)
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SnehaShree
Thank you for the response. So in that scenario, PWC being one of the Big 4 would be given a slightly more importance than another firm Genpact. Is that right?
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Importance of Company name in Application 18 Feb 2025, 01:32
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SnehaShree
Hi,

What is the importance of brand value of company in the application process of IIMs. Do they prefer brand value or the work done by us in that company?
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Both the brand value of a company and the impact of an applicant’s work are considered when evaluating profiles, but the emphasis is on the overall profiles. While experience at renowned firms like MBB, FAANG, or Big 4 can provide an initial advantage due to their rigorous training and structured career progression, it is also the quality of work, leadership, and impact that may hold greater weight. Candidates from lesser-known companies or startups can still stand out if they demonstrate significant contributions, problem-solving abilities, and leadership in driving business outcomes. Factors such as career progression, industry relevance, and initiative in tackling challenges play a crucial role in admissions decisions. While a strong brand name can provide some credibility, IIMs can prioritize applicants who showcase tangible achievements, strategic thinking, and leadership potential, regardless of their employer’s reputation. It's ultimately about how your overall profile reflects your strengths and how well it aligns with the school's fit. Consider reaching out to student ambassadors and alumni for deeper insights, it will be valuable as you work on your application. Best of luck!