In developing laundry-soap products for a worldwide market,

In developing laundry-soap products for a worldwide market, some companies proceed by the strategy of first ascertaining the preference of each market segment, then seeing which product would, on average, best fit all of the segments.


Which of the following is a questionable assumption made by those adopting the strategy above?


A) With respect to the probable success of this strategy, laundry soap does not differ from most consumer products intended for a broad market.

B)The companies would not achieve better results by tailoring separate products for the conditions under which laundry is done in individual segments of the market.

C)Each segment of the market represents a single country, rather than a group of countries.

D)Withing each market segment, there is currently a single market-leading laundry-soap product that is preferred by most consumers over all others.

E)There are no considerations that tend to support developing a product first and then attempting to influence the preferences of consumers.