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Magazine editor: I know that some of our regular advertisers have been

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Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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Updated on: 15 Jan 2015, 02:53
1
6
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Difficulty:

(N/A)

Question Stats:

55% (02:09) correct 45% (02:21) wrong based on 194 sessions

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Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

Which one of the following is the most accurate assessment of the advertising-sales director’s argument as a response to the magazine editor’s argument?
(A) It succeeds because it shows that the editor’s argument depends on an unwarranted assumption about factors affecting an advertisement’s effectiveness.
(B) It success because it exposes as mistaken the editor’s estimation of the sophistication of the magazine’s readers.
(C) It succeeds because it undermines the editor’s claim about how the magazine’s editorial integrity would be affected by allowing advertisers to influence articles.
(D) It fails because the editor’s argument does not depend on any assumption about readers’ response to the advertisements they see in the magazine.
(E) It fails because it is based on a misunderstanding of the editor’s view about how readers respond to advertisements they see in the magazine.

The magazine editor’s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.

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Originally posted by noboru on 18 Jul 2010, 10:20.
Last edited by carcass on 15 Jan 2015, 02:53, edited 2 times in total.
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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19 Jul 2010, 07:59
C and C for me...noboru pls post OA... thanks
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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19 Jul 2010, 19:37
I went for A and C.

IMO, the first question is tougher than the second one:

In the 1st question, I think that both A and C are nice contenders, but I think that answer A is more accurate, since it describes better the situation (editor's argument is based in an unwarranted assumption). However, I may be wrong in this one.

I think that answer B in the 2nd question is wrong because the magazine editor would probably agree if the an article in the magazine contains well deserved praise for one of the products, even if this product is advertised in the magazine.
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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19 Jul 2010, 20:12
C and B for me too.. pls post the answers
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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20 Jul 2010, 00:06
You are all wrong.

Any more takers before I post the OAs?
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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20 Jul 2010, 05:33
E for the first and B for the second
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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20 Jul 2010, 06:00
1
Second try: D and C

When I read it first time, I thought that director's argument failed, but I wasn't happy with answers D and E.

After rereading it, I think that D makes sense, since editor's opinion is based in readers' reactions to articles, and not to ads.

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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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23 Jul 2010, 04:19
Can someone please explain why "C" fails for the first question?.
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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28 Jul 2010, 21:21
Oh .. I went for E and B ........what bug has bitten me ........

1)D ...is correct ....but
2)Why C ? why not B .....
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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05 Aug 2010, 19:29
I could zero in on D for 1st one, but was confused with C or D for the 2nd.
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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06 Aug 2010, 06:56
Can someone explain how C can be the assumption for the second question.

"Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle."

Editor says that advertisers are pressuring him to incorporate favorable mention of their products then howcome the assumption is that "Favorable mention of their products in the magazine’s articles is of less value to the advertisers" as in option (C).
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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11 Sep 2010, 07:39
IMO D & C have to read it more than once to get a clearer picture. Nice question
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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14 Jan 2015, 12:48
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.

Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

The magazine editor’s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.

The anwer is C and I cant figure out the reason. Also negation of B will be "The magazine can give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity" or "The magazine can give any favorable mention in its articles to its regular advertisers with compromising its reputation for editorial integrity." ?

I feel option would have made more sense if it was "Favorable mention of their products in the magazine’s articles is of less value to the magazine than is the continued effectiveness of the magazine as an advertising vehicle" or "Favorable mention of their products in the magazine’s articles is of less value than is the continued effectiveness of the magazine as an advertising vehicle" . Please assist.
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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14 Jan 2015, 14:17
Merged similar topic

Please use the search button before to post a question and follow the forum rules for postin on the board

Regards
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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14 Jan 2015, 21:16
I go with C for first Question and D for the second.

carcass wrote:
Merged similar topic

Please use the search button before to post a question and follow the forum rules for postin on the board

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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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15 Jan 2015, 02:50

Source: Answer key from LSAT Preptest 17, Section 2, Question nos: 22 & 23

Not a good source to practice for our exam.

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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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11 Jun 2018, 21:02

A for the first question and B for the second
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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21 Jun 2018, 21:04
Is this a realistic/valuable question? Everyone's answers are different (and supposedly wrong), but no one has really provided any explanation... Knowing what answers people picked is not as useful as knowing why D and C were the correct answers.

I will provide my answers and reasoning in hopes others will too. For the first question, I was torn between A and C, but ultimately chose C. I thought the argument succeeded. The magazine editor states that writing positive articles under the pressure from advertisers will lead to a loss in readership because it lessens integrity. The sales director then essentially says, there is no reason to worry about that because the readers will be sophisticated enough not to connect the advertisements to the articles. This was my understanding anyway.

In my opinion, this makes choice D wrong. The editor's argument is completely based on the readers' responses to the advertisements. "...we would soon lose that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers." If someone could provide a sound reasoning for why D is the answer, I would appreciate it. I wonder what I am missing.
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Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

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16 Aug 2018, 14:14
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

Which one of the following is the most accurate assessment of the advertising-sales director???s argument as a response to the magazine editor???s argument?
(A) It succeeds because it shows that the editor???s argument depends on an unwarranted assumption about factors affecting an advertisement???s effectiveness.
(B) It success because it exposes as mistaken the editor???s estimation of the sophistication of the magazine???s readers.
(C) It succeeds because it undermines the editor???s claim about how the magazine???s editorial integrity would be affected by allowing advertisers to influence articles.
(D) It fails because the editor???s argument does not depend on any assumption about readers??? response to the advertisements they see in the magazine.
(E) It fails because it is based on a misunderstanding of the editor???s view about how readers respond to advertisements they see in the magazine.

@MikeGarry IS THE OA C???
Re: Magazine editor: I know that some of our regular advertisers have been &nbs [#permalink] 16 Aug 2018, 14:14
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