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# Marketing director: If we make our jigsaw puzzles easier to complete

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Intern
Joined: 22 Feb 2013
Posts: 29
Concentration: Social Entrepreneurship, Leadership
GPA: 3.08
WE: Engineering (Computer Software)
Marketing director: If we make our jigsaw puzzles easier to complete  [#permalink]

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26 Nov 2014, 23:07
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5% (low)

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86% (01:02) correct 14% (01:27) wrong based on 571 sessions

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Marketing director: If we make our jigsaw puzzles easier to complete then people will not take as long to do each puzzle and will, therefore, buy more of our puzzles. Additionally, easier puzzles will make people feel more intelligent and accomplished, without the frustration that often accompanies more difficult puzzles. Clearly, making our jigsaw puzzles easier to complete is the best way to increase our sales.

Which of the following, if true, would most weaken the marketing director’s argument?

(A) People rarely do puzzles a second time and may give away puzzles after completing them.
(B) People who do jigsaw puzzles also commonly complete difficult crossword puzzles.
(C) One of the main reasons that people purchase jigsaw puzzles is for the challenge.
(D) Most jigsaw puzzles are purchased based on the image featured on the completed puzzle.
(E) Easier puzzles may help to expand the market for jigsaw puzzles to new customers.

_______
Hit kudos if you like the post !
Intern
Joined: 22 Feb 2013
Posts: 29
Concentration: Social Entrepreneurship, Leadership
GPA: 3.08
WE: Engineering (Computer Software)
Re: Marketing director: If we make our jigsaw puzzles easier to complete  [#permalink]

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26 Nov 2014, 23:09
I am confused between options A and C. Why is option A wrong ??
Manager
Joined: 18 Nov 2013
Posts: 62
Location: India
GMAT Date: 12-26-2014
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Re: Marketing director: If we make our jigsaw puzzles easier to complete  [#permalink]

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27 Nov 2014, 00:14
A and C look equally appropriate answers for this questions. Can someone explain as to why A is incorrect?
Intern
Joined: 19 Oct 2014
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Marketing director: If we make our jigsaw puzzles easier to complete  [#permalink]

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Updated on: 27 Nov 2014, 07:53
1
imnk wrote:
I am confused between options A and C. Why is option A wrong ??

Good ques. Kudos to you imnk!

Conc: Making easier puzzles -> best way to increase sales

(A) People rarely do puzzles a second time and may give away puzzles after completing them - doesn't really target the making easier puzzles part. People can give away difficult puzzles as well.
(B) People who do jigsaw puzzles also commonly complete difficult crossword puzzles - out of scope
(C) One of the main reasons that people purchase jigsaw puzzles is for the challenge - Correct. This weakens the argument perfectly.
(D) Most jigsaw puzzles are purchased based on the image featured on the completed puzzle - irrelevant
(E) Easier puzzles may help to expand the market for jigsaw puzzles to new customers - strengthens the argument

Kudos if this post helps!

Originally posted by rvgmat12 on 27 Nov 2014, 07:52.
Last edited by rvgmat12 on 27 Nov 2014, 07:53, edited 1 time in total.
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Joined: 06 Aug 2014
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Marketing director: If we make our jigsaw puzzles easier to complete  [#permalink]

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27 Nov 2014, 16:18
I was also confused between choice A & C. But I chose C because choice A says '' People rarely do puzzles a second time and may give away puzzles after completing them''
But question premise states ''If we make our jigsaw puzzles easier to complete then people will not take as long to do each puzzle and will, therefore, buy more of our puzzles''

How about a scenario where we know that people often don't buy puzzles for a second time but there is still a possibility where people could buy plenty of puzzles in their first purchase. If this were true then conclusion of the argument (Sales would rise) would still stand and is not weaken. Hence choice C is only left because all other choices are either strengthening, irrelevant or out of scope.
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Marketing director: If we make our jigsaw puzzles easier to complete  [#permalink]

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22 Dec 2014, 11:20
this is the conclusion: Clearly, making our jigsaw puzzles easier to complete is the best way to increase our sales.

the plan is to make puzzles easier, and this in result will increase sales.

let's take answer choice A:
People rarely do puzzles a second time and may give away puzzles after completing them
if they do not make puzzles second time - will this make them buy new ones? we don't know; we are not sure whether this will lead to an increase in sales.

One of the main reasons that people purchase jigsaw puzzles is for the challenge

if people do purchase puzzles just because they like hard ones, will they purchase new ones? No. This clearly weakens the conclusion of the argument that the company's sales will increase, making easier puzzles.

we have to choose the answer choice that simply destroys the conclusion, and C is the answer choice that does that.
IIMA, IIMC School Moderator
Joined: 04 Sep 2016
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Location: India
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Marketing director: If we make our jigsaw puzzles easier to complete  [#permalink]

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06 Apr 2018, 04:28
GMATNinja VeritasPrepKarishma

Please validate my PoE:

Conclusion:making our jigsaw puzzles easier to complete is the best way to increase our sales.
How does author arrive here?
The feeling that people get after accomplishing easy ones lead to them buying more puzzles and hence suggest an increase in sales.

Quote:
(C) One of the main reasons that people purchase jigsaw puzzles is for the challenge.

Yes it gives a reason, but how do i know how do I connect people's behavior and buying pattern?

Quote:
(D) Most jigsaw puzzles are purchased based on the image featured on the completed puzzle.

Alternate cause - IMAGE instead of difficulty level of puzzles connected to buying pattern.
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Marketing director: If we make our jigsaw puzzles easier to complete   [#permalink] 06 Apr 2018, 04:28
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# Marketing director: If we make our jigsaw puzzles easier to complete

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