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downeaster
Joined: 06 Feb 2013
Last visit: 29 Mar 2015
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Location: United States
Concentration: Strategy, General Management
GMAT 1: 630 Q33 V42
GMAT 2: 710 Q47 V41
GPA: 3.9
GMAT 2: 710 Q47 V41
Posts: 54
Kudos: 9
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Joined: 30 Nov 2009
Last visit: 26 May 2024
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Location: Chicago, IL
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Schools: HBS - Class of 2005
Posts: 9,229
Kudos: 2,075
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downeaster
Joined: 06 Feb 2013
Last visit: 29 Mar 2015
Posts: 54
Own Kudos:
Given Kudos: 2
Location: United States
Concentration: Strategy, General Management
GMAT 1: 630 Q33 V42
GMAT 2: 710 Q47 V41
GPA: 3.9
GMAT 2: 710 Q47 V41
Posts: 54
Kudos: 9
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Last visit: 26 May 2024
Posts: 9,229
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Location: Chicago, IL
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Happy to help good sir, and thanks for the detail.

Now, with your specific family business you aren't gonna get any bonus points like someone whose family runs a 500-person operation, and in the scope of things 10 people is relatively small. So what you gotta do, where possible is PROVE its potential. WE would want to see first of all change that happened since you arrive on the scene, and then any other additional info (like market studies or whatever) that SHOW that this business has the potential you say it has...

You've already made your first step by making your choice, and now you need to show that you are gonna keep at it. And when you present the reasons for this change, focusing on the passion interest and family legacy can all help you out narratively