Quote:
Moto Company plans to publish some of its advertisements for its new, lightweight motorcycle in children's magazines. Yet virtually no child could manage to purchase a motorcycle, and even if a child could convince his or her parents to buy one, it would be illegal for that child to ride it.
Which of the following, if true, most strongly suggests that it will be to Moto's advantage to advertise its new motorcycle in children's magazines?
A. Moto's advertising practice is to advertise its new motorcycle only in magazines that currently carry no motorcycle advertising.
B. The advertising firm hired to manage Moto's campaign for its new motorcycle receives a discount for placing advertisements in certain children's magazines with which the advertising firm does a great deal of business.
C. Moto's advertisement for its new motorcycle is being run with a message stating that all motorcyclists are required by law to wear protective headgear.
D. Moto's advertisements are likely to predispose children to purchase the nonmotorized bicycle that it is about to market.
E. Moto designed its new motorcycle with the intention that it was to be marketed primarily to young adults living in urban areas where it is inconvenient to own a car.
Premise: Moto Company plans to advertise its new lightweight motorcycle in children’s magazines.
Premise: Almost no child could purchase a motorcycle.
Premise: Even if a child could convince their parents to purchase a motorcycle, it would be illegal for the child to ride it.
Implied conclusion: Moto Co’s advertising plan is dumb and will not be effective.
Assumption: Advertising should target audiences that can buy/use the product.
Assumption: Children are the primary audience of children’s magazines.
We’re looking to support Moto Co’s plan, or weaken the implied conclusion.
A. This isn’t necessary. It might be true, but that doesn’t mean the plan will work, or not.
B. This isn’t necessary. It could explain why they’re advertising in a children’s magazine, but not whether it’ll be successful.
C. This is irrelevant. It has no bearing on the plan.
D. If children can’t buy this bike, but Moto Co is just trying to get their name in front of the kids so later, when they offer a product that children can buy and ride, they’ll have a little name recognition, then this plan could achieve Moto Co’s goals.
E. This isn’t necessary. It doesn’t tie young adults living in urban areas to children’s magazine consumption.
Best answer is D.