mNeo,
I can't believe you started this thread for me. I would have probably done the same in a few days, so your initiative is very much appreciated!!!
So here is a little background that I think is helpful in evaluating the options presented above.
I have been in Finance for almost 5 years now. Did a little of tax and human capital work at a Big 4 consulting firm, worked as an equity research analyst at an asset management firm, then as an Expense Management Analyst at the Insurance company, and finally, as an AVP in FP&A group at a large bank. After trying a little bit of everything in Finance, I concluded that it wasn't for me and that I could apply my creative mind to something more fun (no offense, finance geniuses

).
I decided to switch careers and distance myself from the Financial Services industry as much as possible. I think I will be great either at Marketing (read brand management) or General Management (a rotational leadership program of some sort that would allow me to choose a function that suits my skills/needs best). Ideally I would like to end up in a CPG, manufacturing or retail company.
Since I will not be making lots of dough, I mean, let's face it, I won't be an i-banker or a consultant, I am wary about taking on a lot of debt. My starting salary will be in $90-$100K range which is not enough to pay off my debt in a couple of years. I estimate that if I want to live comfortably, it will take me 6-10 years to pay off the debt coming out of Kellogg or Chicago GSB.
I am also curious how much difference a school brand makes in GM and Marketing. I can see the argument to go to the best school you can get into for i-banking or PE/VC or consulting jobs because the most sought after big name companies tend to recruit 80% of their incoming class from the top schools. I am not so sure about GM and Marketing though. After all, these are not the "hottest" career paths that top school talent is fighting for. For example, is there really such a big difference between Duke and Kellogg for Marketing and GM? I don't know. From what I can tell by looking at the employment reports, P&G, J&J, Kraft and other big name CPGs recruit from both places in big numbers. But I might get an advantage of a smaller size/less competition for marketing jobs at Duke and graduate with debt I will pay off in 3 years.
I told my manager yesterday that I would leave in June for b-school. After having a half-hour conversation about the options I have and my future career goals, she told me that at the end of the day, a school brand would help me find my first or second job but 4 years down the road it won’t matter that much. I tend to agree with her.
So that’s where I stand now. Your insight / opinion is greatly valued and appreciated.