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08 Jan 2019, 00:32
Kudos
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The following appeared as a part of a campaign to sell advertising spaces on a local directory to local businesses:
" Last year, The Maverick Spa advertised on our printing directory and saw its business increase by 15% over the previous year's revenue. This success reflects how all businesses can use our directory to make their business more profitable. "
The argument, based on untenable and unsound line of reasoning, claims that a business can use the advertising space available in the directory to promote its services and ultimately, experience profits. It exemplifies such a claim by mentioning a past case of The Maverick Spa, a local business, which had seen a 15% increase in profits after advertising in this local directory. Though the argument makes clear the stand that it takes, it remains unconvinving and ambiguous in many aspects.
To start with, it falsely assumes that what is successful for one line of business will be so for the other lines of businesses too. What if advertisements for Spa services in directories have a higher chance of gaining new customers unlike those for healthcare. Thus, supposing that results will be similar for all industries makes the article illogical and a victim of extrapolation.
Next, it has been wrongly assumed that economic, strategic and social indicators of the past year have prevailed in the current year also. It is very possible that the economy had changes over the past one year or there have been new trends in marketing strategies, which prove to be more effective and profitable.Such negation weakens the claims made by the argument. Lack of information regarding the other marketing tools used by The Maverick Spa leaves the interpretation ambiguous and faulty. The argument clearly assumes that it is possible to measure and attribute the increase in profits of a business to a specific advertising strategy.
Furthermore, no data has been provided about the companies and businesses that would have advertised in the directory but did not see an increase in profitability. Such cases subjects the argument to a flaw for absence of real picture.
The argument would have been more convincing and acceptable had it provided more information about the aforementioned issues along with credibility of the statistics or figures used to make a claim. It would also have helped the case had there been more examples or a corporate opinion about advertising in the directory. As of now, the argument remains inadequate and unsubstantiated.
" Last year, The Maverick Spa advertised on our printing directory and saw its business increase by 15% over the previous year's revenue. This success reflects how all businesses can use our directory to make their business more profitable. "
The argument, based on untenable and unsound line of reasoning, claims that a business can use the advertising space available in the directory to promote its services and ultimately, experience profits. It exemplifies such a claim by mentioning a past case of The Maverick Spa, a local business, which had seen a 15% increase in profits after advertising in this local directory. Though the argument makes clear the stand that it takes, it remains unconvinving and ambiguous in many aspects.
To start with, it falsely assumes that what is successful for one line of business will be so for the other lines of businesses too. What if advertisements for Spa services in directories have a higher chance of gaining new customers unlike those for healthcare. Thus, supposing that results will be similar for all industries makes the article illogical and a victim of extrapolation.
Next, it has been wrongly assumed that economic, strategic and social indicators of the past year have prevailed in the current year also. It is very possible that the economy had changes over the past one year or there have been new trends in marketing strategies, which prove to be more effective and profitable.Such negation weakens the claims made by the argument. Lack of information regarding the other marketing tools used by The Maverick Spa leaves the interpretation ambiguous and faulty. The argument clearly assumes that it is possible to measure and attribute the increase in profits of a business to a specific advertising strategy.
Furthermore, no data has been provided about the companies and businesses that would have advertised in the directory but did not see an increase in profitability. Such cases subjects the argument to a flaw for absence of real picture.
The argument would have been more convincing and acceptable had it provided more information about the aforementioned issues along with credibility of the statistics or figures used to make a claim. It would also have helped the case had there been more examples or a corporate opinion about advertising in the directory. As of now, the argument remains inadequate and unsubstantiated.
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