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Can someone explain option D in detail?
D says Spanish speaking and English speaking audiences respond 'differently' to the same message. Is the response positively skewed towards English ads for English speaking audiences or negatively skewed? We don't know. I agree this is subtle, but option B is much more closer than option D.

Passage says, barring few occasions, most subway ads are identical. Those few occasions simple modifications to the type of ads. i.e, English speaking ads target X, and Spanish speaking ads target Y.
Option B says, Most advertisers change their ads based on the target they're trying to penetrate to.

On the other hand, D says: some advertisers believe that people react differently to same advertisements. Consider a scenario in which English speaking and Spanish speaking people react 'differently' to the same advertisement. Can we really infer that English speaking people tend to emphasize benefits gained by the individual, and that is the reason they are behaving differently?
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elavendan1
Can someone explain option D in detail?
D says Spanish speaking and English speaking audiences respond 'differently' to the same message. Is the response positively skewed towards English ads for English speaking audiences or negatively skewed? We don't know. I agree this is subtle, but option B is much more closer than option D.

Passage says, barring few occasions, most subway ads are identical. Those few occasions simple modifications to the type of ads. i.e, English speaking ads target X, and Spanish speaking ads target Y.
Option B says, Most advertisers change their ads based on the target they're trying to penetrate to.

On the other hand, D says: some advertisers believe that people react differently to same advertisements. Consider a scenario in which English speaking and Spanish speaking people react 'differently' to the same advertisement. Can we really infer that English speaking people tend to emphasize benefits gained by the individual, and that is the reason they are behaving differently?


The question stem clearly states that "otherwise identical" that means the advertisements are more or less the same except the messaging solo vs group and the stem also says "Sometimes..." that means it is not that common.

We can reasonably infer from this is that if both the ads were exactly the same in both the languages and their impact would be the same on the two audiences, there would be no need to tweak the messaging but the fact that "sometimes = some advertisers" do so is testament to the fact that they believe a literal translation of the same ads will yield different results or elicit varied responses from the two communities.

Hope it helps
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