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funnypanks
Joined: 23 Jan 2017
Last visit: 09 Jul 2017
Posts: 5
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Given Kudos: 2
Location: Canada
Schools: HEC Montreal '19
GPA: 3.4
23 Feb 2017, 13:21
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Hi, I would greatly appreciate it if someone would be able to look over my first essay, I want to know if I'm on the right track, or if I'm missing the point. I tried to use the template posted on this forum. Thanks!
The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses:
“The Cumquat Café began advertising on our local radio station this year and was delighted to see its business
increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make
your business more profitable.”
Discuss how well reasoned . . . etc
The argument claims that the Cumquat café saw a 10% increase in their business after they began advertising on the radio, and that this shows that radio advertisements can be used to make your business more profitable. Presented in this way, the argument reveals examples of poor reasoning and leap of faith. Also the argument fails to mention several key factors necessary in order to properly evaluate their claims. The conclusion of the argument relies on assumptions for which there is no clear evidence. Hence the argument is weak and has several flaws.
First, the argument readily assumes that an increase in business means an increase in profit. This statement is a stretch since an increase in revenue could still be a decrease in overall profit. For example, the costs of the ads could surpass the profit generated by a 10% increase in revenue. Clearly this assumption does not take into account the difference between an increase in profit and increase in business. This argument could be much clearer if the author had outlined if the company had actually seen an increase in profit, or merely an increase in revenue, which is completely different.
Second, the argument claims that the radio ads were the reason for the increase in business. This again is a very weak and unsupported claim as the argument does not demonstrate any correlation between the radio ads and the increase in business. To illustrate, the increase in revenue could have been due to a nearby coffee shop shutting down and not because of the radio ads. While there may be a connection between the radio ads the author does not even provide any evidence the two events are related. If the argument had provided evidence that the business increase was due to the radio ads, then the argument would have been much more convincing.
Finally, the statement concludes that due to the success of cumquat café ads means that you can also use radio advertising to make your business more profitable. Would radio advertising success carry over to other businesses or industries as well as it did for a coffee shop? Did radio advertising for Cumquat café actually result in an increase in profit for them? Without clear answers to these questions, the argument is just wishful thinking rather than real evidence.
In conclusion, the argument is flawed for the above mentioned reasons and is there for unconvincing. It could be considerably strengthened if the author mentioned the relevant facts, such as if there was an increase in profit and if there was any evidence to actually suggest that the radio ads lead to an increase in business. In order to assess the merits of a certain situation, it is important to have all of the pertinent facts, in this case they would include if there was a change in the market to cause the business increase, or if it really was due to the ads. Without this evidence, the argument remains unsubstantiated and open to debate.
The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses:
“The Cumquat Café began advertising on our local radio station this year and was delighted to see its business
increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make
your business more profitable.”
Discuss how well reasoned . . . etc
The argument claims that the Cumquat café saw a 10% increase in their business after they began advertising on the radio, and that this shows that radio advertisements can be used to make your business more profitable. Presented in this way, the argument reveals examples of poor reasoning and leap of faith. Also the argument fails to mention several key factors necessary in order to properly evaluate their claims. The conclusion of the argument relies on assumptions for which there is no clear evidence. Hence the argument is weak and has several flaws.
First, the argument readily assumes that an increase in business means an increase in profit. This statement is a stretch since an increase in revenue could still be a decrease in overall profit. For example, the costs of the ads could surpass the profit generated by a 10% increase in revenue. Clearly this assumption does not take into account the difference between an increase in profit and increase in business. This argument could be much clearer if the author had outlined if the company had actually seen an increase in profit, or merely an increase in revenue, which is completely different.
Second, the argument claims that the radio ads were the reason for the increase in business. This again is a very weak and unsupported claim as the argument does not demonstrate any correlation between the radio ads and the increase in business. To illustrate, the increase in revenue could have been due to a nearby coffee shop shutting down and not because of the radio ads. While there may be a connection between the radio ads the author does not even provide any evidence the two events are related. If the argument had provided evidence that the business increase was due to the radio ads, then the argument would have been much more convincing.
Finally, the statement concludes that due to the success of cumquat café ads means that you can also use radio advertising to make your business more profitable. Would radio advertising success carry over to other businesses or industries as well as it did for a coffee shop? Did radio advertising for Cumquat café actually result in an increase in profit for them? Without clear answers to these questions, the argument is just wishful thinking rather than real evidence.
In conclusion, the argument is flawed for the above mentioned reasons and is there for unconvincing. It could be considerably strengthened if the author mentioned the relevant facts, such as if there was an increase in profit and if there was any evidence to actually suggest that the radio ads lead to an increase in business. In order to assess the merits of a certain situation, it is important to have all of the pertinent facts, in this case they would include if there was a change in the market to cause the business increase, or if it really was due to the ads. Without this evidence, the argument remains unsubstantiated and open to debate.
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