Please evaluate my profile. Thank you!
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27 Nov 2013, 12:07
Hi,
I plan to apply by R2 for Sept 2014 start. I have shortlisted a few schools based on my interest in Marketing - preferably in the consumer goods sector, or consulting. I'd truly appreciate it if you could evaluate my profile and suggest whether or not the schools I am aiming for are within reach. Secondly, could you please also recommend any other schools I should consider, given my interests and profile.
Schools I am aiming for: NYU Stern, Wharton, UCLA
Interest - Marketing; more specifically product development/management in the consumer goods sector. Second preference is consulting with an emphasis on marketing.
Demographics:
Canadian, 28, Female
Academic:
Bachelor of Commerce, Marketing with Co-op from University of Calgary (2008) - 3.54 GPA, Dean's list, and a few scholarships
Digital Marketing Accelerator Course, London UK - 2013
Gmat: 620 (Q68%, V 55%, 4.5 AWA) I intend to retake the gmat and expect to do much better on verbal.
Work experience:
I have an international and varied work experience - about 1.5 years in local environmental organizations, followed by 3.5 years in a digital marketing agency with US and Global clients; and lastly about 5 months now in a specialized consultancy in UK.
Research Project Manager 08/2013 – Present
Enhance Media – a digital recruitment solutions agency
• Manage and deliver 8-10 projects simultaneously, work with major clients directly and also work on several internal creative solutioning projects.
Digital Consumer Researcher 02/2010 –02/2013
Critical Mass – a digital marketing agency
• Conducted primary and secondary research to help major US and global clients make business decisions.
• Garnered project management skills by leading research projects from start to finish.
• Developed strong written and verbal communication skills through complex research projects including surveys, in-depth interviews, and usability testing.
Associate Planner 10/2009 – 02/2010
Critical Mass – a digital marketing agency
• Conducted competitive and best practices analysis, then presented insights to client and internal teams to help define brand, business and customer centric experiences
Marketing & Communications/Program Resources Coordinator 05/2008-09/2009
Ann & Sandy Cross Wildlife Conservation – organization for environmental protection and education
• Analyzed the brand and all touch-points with stakeholder groups through in depth interviews and implemented a re-branding strategy
• Coordinated development, printing, and distribution strategy of several communications collateral
• Took initiative to build a lasting relationships with vendors
Communications Coordinator 05/2008 – 09/2009
Foothills Land Trust – a land conservation easement granting body
• Wrote articulately and presented two grant proposals which secured $56K for a major environmental project
• Wrote copy for brochure and articles published in local newspapers to officially launch the brand and promote events
Gap explanation from 03/2013 - 07/2013
Took 6 months off for several reasons - volunteer and learn Spanish in Central America, travel extensively in Europe and relocate from Canada to UK.
Extra Curricular
I have focused on helping the less fortunate and event planning via a number of volunteer activities:
• Helped Spanish-speaking Panamanian kids with homework and activities at a homeless kids shelter in Boquete, Panama (Hogar Trisker, Panama, 2013)
• Organized a blood donation drive for colleagues (Critical Mass, 2012)
• Served meals and provided emotional support to the homeless (Mustard Seed, 2012-2013)
• Managed a team to organize a Christmas party for over 200 residents (Residential condominium board member 2011)
• Organized and delivered exam prep events twice for over 150 students (VP Academic of Alliance in Marketing, U of C 2005-2006)
• Executed three major fundraising events, two cultural shows and a dinner/dance gala (VP Marketing of a charitable organization 2005-2006)
Languages:
Fluent in written/spoken English and Hindi. Beginner in written/spoken Spanish and French. Fluent speaker of 2 additional Indian languages.
Thank you for your evaluation.
Ashika