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Learn what truly sets the UC Riverside MBA apart and how it helps in your professional growth
30 Aug 2019, 06:16
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The following appeared in an advertising brochure carried by ChromeChannel Communication salespeople:
Pay-per-click web advertising is the best investment an advertiser can make. In the eighteen months since MacDowell's halved its television advertising and doubled its web advertising, its sales have grown by nearly 30% and it has opened forty more stores to keep up with demand. This is just one example of the fact that television advertising is on its way out, and smart businesses will continue to up their investment in pay-per-click ads.
The argument claims that television advertising is on its way out, and smart business will continue to up their investment in pay-per-view advertisement. The conclusion is based on premise that after The MacDowell’s halved their television advertising and doubled it web advertising, its sales have grown by nearly 30% and opened for more stores to keep up with demand. The conclusion of the argument is based on assumptions for which there is no clear evidence. Hence, the Argument is unconvincing and had several flaws.
First, the argument readily assumes that the increase in MacDowell’s revenue is only because of web advertising. This statement is stretch and not substantiated in any way. There can be several reasons, apart from web advertisement, for the increase in company revenue such as Company may have improved its after-sale services, Company may advertise its product through some other mediums also or The company might add new features to its product that influence customers to buy their product. If the argument has provided evidence that there is no other way, apart from web advertising, to increase the company revenue then the argument has been a lot more convincing.
Second, the argument’s conclusion is based upon analysis of only one company, MacDowell’s. This again weakens claim as the argument did not present an analysis of other companies to support the conclusion of the argument. The argument will be strongly strengthened if it considers the analysis of other company to demonstrate that only web advertising leads to an increase in company revenue.
Finally, the argument readily assumes that MacDowell’s use only two sources of advertising, television advertising and web advertising, to advertise their product. Companies may use other ways to advertise their product to increase the company’s revenue like Newspaper advertisement, Phone call advertisement, radio advertisement, etc. Without any supporting evidence, whether the company uses other ways to advertise their product or not one is left with the impression that the claim is more of a wishful thinking rather than substantive evidence.
In conclusion, the argument is flawed and therefore unconvincing. It could be considerably strengthened if the author mentioned all the relevant facts. Without this info, the argument remains unsubstantiated and open to debate.
Pay-per-click web advertising is the best investment an advertiser can make. In the eighteen months since MacDowell's halved its television advertising and doubled its web advertising, its sales have grown by nearly 30% and it has opened forty more stores to keep up with demand. This is just one example of the fact that television advertising is on its way out, and smart businesses will continue to up their investment in pay-per-click ads.
The argument claims that television advertising is on its way out, and smart business will continue to up their investment in pay-per-view advertisement. The conclusion is based on premise that after The MacDowell’s halved their television advertising and doubled it web advertising, its sales have grown by nearly 30% and opened for more stores to keep up with demand. The conclusion of the argument is based on assumptions for which there is no clear evidence. Hence, the Argument is unconvincing and had several flaws.
First, the argument readily assumes that the increase in MacDowell’s revenue is only because of web advertising. This statement is stretch and not substantiated in any way. There can be several reasons, apart from web advertisement, for the increase in company revenue such as Company may have improved its after-sale services, Company may advertise its product through some other mediums also or The company might add new features to its product that influence customers to buy their product. If the argument has provided evidence that there is no other way, apart from web advertising, to increase the company revenue then the argument has been a lot more convincing.
Second, the argument’s conclusion is based upon analysis of only one company, MacDowell’s. This again weakens claim as the argument did not present an analysis of other companies to support the conclusion of the argument. The argument will be strongly strengthened if it considers the analysis of other company to demonstrate that only web advertising leads to an increase in company revenue.
Finally, the argument readily assumes that MacDowell’s use only two sources of advertising, television advertising and web advertising, to advertise their product. Companies may use other ways to advertise their product to increase the company’s revenue like Newspaper advertisement, Phone call advertisement, radio advertisement, etc. Without any supporting evidence, whether the company uses other ways to advertise their product or not one is left with the impression that the claim is more of a wishful thinking rather than substantive evidence.
In conclusion, the argument is flawed and therefore unconvincing. It could be considerably strengthened if the author mentioned all the relevant facts. Without this info, the argument remains unsubstantiated and open to debate.
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