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14 Aug 2020, 21:55
Kudos
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The following appeared in the editorial section of a local paper:
“Applications for advertising spots on KMTV, our local cable television channel, decreased last year. Meanwhile, a neighboring town’s local channel, KOOP, changed its focus to farming issues and reported an increase in advertising applications for the year. To increase applications for its advertisement spots, KMTV should focus its programming on farming issues as well.” Discuss how well reasoned . . . etc.\
The aforementioned argument presents a report published by the local newspaper KMTV, which is losing its applications for advertising spots, however a competitor local newspaper, KOOP, has reported a good increase in advertising applications and KMTV thinks that it is because of its changed focus towards farming issues. Hence KMTV suggested to go in the same direction in order to gain profit. Multiple missing links can be seen in the argument explicitly. Number of reasons can be behind not getting advertisements , Example : Visibility of channel among audience, cost of advertisement spots, content is not desirable as per the crowd. Let's explore.
Firstly, In order to procure financial and promotional growth, Given proposal is very limited. Since KMTV is indigenious channel, and hence the team should do a proper research work to understand the demand of the city dwellers. Why are they not watching ? What are the issues? Success of any channel predominantly depends on its audience, and as per the reports it can be assumed that KMTV is lacking in giving content as per the audience. Rather depending on the idea of a neighbouring channel. KMTV should suggest some creative ideas. For example: Crowd age-slab analysis- - and provide content as per the higher percentage aged audience. Employment areas of the city residents to know their taste of the content.
Secondly, KMTV needs to understand the strategy behind the implications of farming issues by KOOP TV, however the publisher did not provide any information in respect to that. which is again a missing link of the argument. There are possibilities that neighbouring town residents are mostly into agriculture and farming, and this move by the KOOP TV is a fully researched plan to make profit. However, KMTV is following the footsteps of KOOP TV rather than a rational decision.
Thirdly, The cost of advertisements is an indispensable factor ; The publisher missed to mention the capital involved to obtain an advertisement spot as consumers mostly prefer a less amount deal. Channel should take this into consideration and reform the prices of Channel for customers and merchants if needed. In addition to that channel should also focus on native on- going issues in society as the current social challenges and latest news often attract audiences.
In conclusion, Published reports are dominated by a single idea, despite thinking of other possibilities and to explore other potential strategies, which could have been very successful. Author chose to rely on a single idea of a competitor channel, Therefore, all the missing information and lack of ideas make this report less convincing.
“Applications for advertising spots on KMTV, our local cable television channel, decreased last year. Meanwhile, a neighboring town’s local channel, KOOP, changed its focus to farming issues and reported an increase in advertising applications for the year. To increase applications for its advertisement spots, KMTV should focus its programming on farming issues as well.” Discuss how well reasoned . . . etc.\
The aforementioned argument presents a report published by the local newspaper KMTV, which is losing its applications for advertising spots, however a competitor local newspaper, KOOP, has reported a good increase in advertising applications and KMTV thinks that it is because of its changed focus towards farming issues. Hence KMTV suggested to go in the same direction in order to gain profit. Multiple missing links can be seen in the argument explicitly. Number of reasons can be behind not getting advertisements , Example : Visibility of channel among audience, cost of advertisement spots, content is not desirable as per the crowd. Let's explore.
Firstly, In order to procure financial and promotional growth, Given proposal is very limited. Since KMTV is indigenious channel, and hence the team should do a proper research work to understand the demand of the city dwellers. Why are they not watching ? What are the issues? Success of any channel predominantly depends on its audience, and as per the reports it can be assumed that KMTV is lacking in giving content as per the audience. Rather depending on the idea of a neighbouring channel. KMTV should suggest some creative ideas. For example: Crowd age-slab analysis- - and provide content as per the higher percentage aged audience. Employment areas of the city residents to know their taste of the content.
Secondly, KMTV needs to understand the strategy behind the implications of farming issues by KOOP TV, however the publisher did not provide any information in respect to that. which is again a missing link of the argument. There are possibilities that neighbouring town residents are mostly into agriculture and farming, and this move by the KOOP TV is a fully researched plan to make profit. However, KMTV is following the footsteps of KOOP TV rather than a rational decision.
Thirdly, The cost of advertisements is an indispensable factor ; The publisher missed to mention the capital involved to obtain an advertisement spot as consumers mostly prefer a less amount deal. Channel should take this into consideration and reform the prices of Channel for customers and merchants if needed. In addition to that channel should also focus on native on- going issues in society as the current social challenges and latest news often attract audiences.
In conclusion, Published reports are dominated by a single idea, despite thinking of other possibilities and to explore other potential strategies, which could have been very successful. Author chose to rely on a single idea of a competitor channel, Therefore, all the missing information and lack of ideas make this report less convincing.
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