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23 Nov 2020, 10:19
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PROMPT:
The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses:
“The Cumquat Café began advertising on our local radio station this year and was delighted to see its business
increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make
your business more profitable.”
Discuss how well reasoned . . . etc.
ESSAY:
A local radio station used a case study of the Cumquat Cafe as part of a campaign to sell advertising time to local businesses. The radio station stated that the Cumquat Cafe had been advertising on the radio station for the past year and had seen a 10% business increase during that time. The station also asserted that the Cumquat Cafe’s success shows how anyone can use radio advertising to make their business more profitable. This argument is substantially flawed due to false assumptions of the effects of advertising and lack of substantial evidence to back up the claim.
The Cumquat Cafe’s recent success can be attributed to local radio station advertising, but it is possible that the success also can be attributed to other factors. For example, the cafe could have remodeled the interior of the restaurant or upgraded the kitchen over the past year. These other factors could have contributed to the business increase. The argument offers no evidence to confirm that the local radio advertising is the sole reason for the increase in profits.
The radio station also argues that because the Cumquat Cafe increased its business by 10 percent over the past year, any other local business can use radio advertising to increase profits. This argument does not take into consideration that other local businesses do not have the same business model as the Cumquat Cafe and that radio advertising might not be profitable for other businesses. There is no evidence to suggest that a local shoe store or fashion boutique would also see a 10 percent business increase if they purchased radio ads.
The argument would be more well reasoned If the radio station had provided some additional statistics and data that showed the correlation between the radio ads and the Cumquat Cafe’s success. It would also be useful to know whether the Cumquat Cafe had other factors that contributed to its 10 percent increase. But for now, this argument remains flawed.
The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses:
“The Cumquat Café began advertising on our local radio station this year and was delighted to see its business
increase by 10 percent over last year’s totals. Their success shows you how you can use radio advertising to make
your business more profitable.”
Discuss how well reasoned . . . etc.
ESSAY:
A local radio station used a case study of the Cumquat Cafe as part of a campaign to sell advertising time to local businesses. The radio station stated that the Cumquat Cafe had been advertising on the radio station for the past year and had seen a 10% business increase during that time. The station also asserted that the Cumquat Cafe’s success shows how anyone can use radio advertising to make their business more profitable. This argument is substantially flawed due to false assumptions of the effects of advertising and lack of substantial evidence to back up the claim.
The Cumquat Cafe’s recent success can be attributed to local radio station advertising, but it is possible that the success also can be attributed to other factors. For example, the cafe could have remodeled the interior of the restaurant or upgraded the kitchen over the past year. These other factors could have contributed to the business increase. The argument offers no evidence to confirm that the local radio advertising is the sole reason for the increase in profits.
The radio station also argues that because the Cumquat Cafe increased its business by 10 percent over the past year, any other local business can use radio advertising to increase profits. This argument does not take into consideration that other local businesses do not have the same business model as the Cumquat Cafe and that radio advertising might not be profitable for other businesses. There is no evidence to suggest that a local shoe store or fashion boutique would also see a 10 percent business increase if they purchased radio ads.
The argument would be more well reasoned If the radio station had provided some additional statistics and data that showed the correlation between the radio ads and the Cumquat Cafe’s success. It would also be useful to know whether the Cumquat Cafe had other factors that contributed to its 10 percent increase. But for now, this argument remains flawed.
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