The following appeared in an article in a consumer-products magazine:
Two of today's best selling brands of full-strength prescription medication for the relief of excess stomach acid, acid-ease and pepticaid are now available in milder prescription forms. Doctors have written 76 million more prescriptions for full strength acideease than for full strength pepticaid. So people who need an effective but milder nonprescription medication for relief of excess stomach acid should choose acidease
The bone of contention is that Acidease is a better prescription than Pepticaid. This is because doctors prescribed more of the Acidease over the Pepticaid. This argument is vague and lacks substantial evidence as to why doctors preferred Acidease for relief of excess stomach acid. Moreso, now that there are milder forms of the medication available in nonprescription strength, the author contends that the Acidease, having been prescribed more often in full strength is therefore more effective in nonprescription strength.
The author fails to identify other factors that may induce a doctor to prescribe more of one medication over another. One factor that may affect this outcome is the cost effectiveness rather than the performance of the medication when used to treat stomach acid. The author overlooked that the doctors may be prescribing Acidease because it is the cheaper alternative. Second, the manufacturer of Acidease may have given the doctors incentives to prescribe Acidease such as free samples. Third, the Acidease manufacturer may have a more vigorous marketing campaign for Acidease than the manufacturer of Pepticaid.
Thus, it would be better if the author highlighted these factors and as being the reasons why the doctors preferred Acidease over the Pepticaid. This is significant because Pepticaid may be as effective or more effective than Acidease at providing for relief of excess stomach acid . The author failed to outline this in his reasoning. He also did not mention the side effects of the two medications to give the reader a sense for comparison of the two medications.