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14 Dec 2020, 16:45
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The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery
stores in the Marston area:
“Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales.
Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were
advertised in The Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether
the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more
than half the customers who answered in the affirmative spent over $100 at the store.”
Discuss how well reasoned . . . etc.
The Daily Gazette has put together a promotional campaign to sell advertising space to grocery stores in the Marston area. The campaign is ambiguous and ineffective due to the fact that the Gazette refers to an unscholarly study that they are basing the entire campaign off of.
The Daily Gazette believes advertising in their newspaper the reduced price of grocery items can increase sales. This statement is said without any doubt, but we do not have any evidence of multiple grocery stores increasing their sales simply from advertising in the Gazette. Additionally, the only evidence this campaign has is a “study” conducted last month. The author does not list any sources or validation that this study is legitimate and does not clarify the sample size. Also, it is unclear whether the study conducted a month ago at one grocery store will have the same outcome today.
The study is centered around one store in downtown Martson. First, the store in the downtown area will have more foot traffic than other stores further out, as the article is targeting stores in the Martson “area”. Second, it is incorrect to assume one store’s ad in the Gazette will reflect the same experience for other stores. The author also does not indicate the price of a grocery store purchasing advertising space in the Gazette. It is unknown whether the price of the advertising space may be more expensive than the benefit the grocery store may receive.
The campaign also mentions that half of the customers that confirmed they read the ad spent over $100 in the store. How does the study conducted know whether or not the customer would have spent $100 either way? It is unclear whether or not the few discounted items influenced the customer to spend $100. It is also taken from a sample size of customers that could have purchased just one discounted item with the intent of doing a large grocery haul.
This campaign is invalid and ineffective. The study the Gazette is trying to put forth has no girth or academic backing.
stores in the Marston area:
“Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales.
Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were
advertised in The Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether
the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more
than half the customers who answered in the affirmative spent over $100 at the store.”
Discuss how well reasoned . . . etc.
The Daily Gazette has put together a promotional campaign to sell advertising space to grocery stores in the Marston area. The campaign is ambiguous and ineffective due to the fact that the Gazette refers to an unscholarly study that they are basing the entire campaign off of.
The Daily Gazette believes advertising in their newspaper the reduced price of grocery items can increase sales. This statement is said without any doubt, but we do not have any evidence of multiple grocery stores increasing their sales simply from advertising in the Gazette. Additionally, the only evidence this campaign has is a “study” conducted last month. The author does not list any sources or validation that this study is legitimate and does not clarify the sample size. Also, it is unclear whether the study conducted a month ago at one grocery store will have the same outcome today.
The study is centered around one store in downtown Martson. First, the store in the downtown area will have more foot traffic than other stores further out, as the article is targeting stores in the Martson “area”. Second, it is incorrect to assume one store’s ad in the Gazette will reflect the same experience for other stores. The author also does not indicate the price of a grocery store purchasing advertising space in the Gazette. It is unknown whether the price of the advertising space may be more expensive than the benefit the grocery store may receive.
The campaign also mentions that half of the customers that confirmed they read the ad spent over $100 in the store. How does the study conducted know whether or not the customer would have spent $100 either way? It is unclear whether or not the few discounted items influenced the customer to spend $100. It is also taken from a sample size of customers that could have purchased just one discounted item with the intent of doing a large grocery haul.
This campaign is invalid and ineffective. The study the Gazette is trying to put forth has no girth or academic backing.
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