The following appeared in a magazine article on trends and lifestyles:
“In general, people are not as concerned as they were a decade ago about regulating their intake of red meat and
fatty cheeses. Walk into the Heart’s Delight, a store that started selling organic fruits and vegetables and whole-grain
flours in the 1960’s, and you will also find a wide selection of cheeses made with high butterfat content. Next door,
the owners of the Good Earth Café, an old vegetarian restaurant, are still making a modest living, but the owners of
the new House of Beef across the street are millionaires.”
Discuss how well reasoned . . . etc.
My response -
The author's argument in the scenario of comparing particular stores that existed in the 1960's along with his line of reasoning is at best flawed. The argument states that the owners of the old vegetarian restaurant made a modest living while the owners of House of Beef across the street are millionaires without any conclusive proof as to what might contribute to the change in the financial situation. The author may have made the argument more sound by including conclusive examples to help explain the discrepancy.
The argument at hand has a number of flaws. Firstly, it assumes that the change in financial situation is a direct result of the type of food items sold, however the author fails to take into account other factors which may have been responsible, such as the quality of service, quality of food, or the value for money. Secondly, The owners of House of Beef could very well already be millionaires and the sales of the restaurant may have nothing to do with the figures, as is the case with a huge Multinational Corporation opening offices in a new location of a new country.
Numerous examples can be cited to make the argument more convincing and logical. The actual number of customers visiting these restaurant in comparison to one another could be useful in obtaining a sound conclusion. The daily sales and revenue based on the account of the food items sold and their relative price on the menu could give a direct view of the general trend of choices, people of a particular region regarding their health and palate make. Lastly, actual differences in the restaurants as identified in the quality of service and food, the value for money and time may as well contribute to make the argument more sound.
The author has an argument at hand that has the potential of a good and relevant piece of information on the general trend of people's choices, however the argument lacks in its evidence and line of reasoning to be convincing and appropriately evaluated. Elimination of certain unwarranted assumption regarding the aspects of differentiation between these restaurants and certain changes and inclusions of some of the points mentioned above may as well make it an argument open for less criticism and alteration.