The following appeared in a proposal from the development office at Platonic University:
"Because Platonic University has had difficulty in meeting its expenses over the past three years, we need to find new ways to increase revenues. We should consider following the example of Greene University, which recently renamed itself after a donor who gave it $100 million. If Platonic University were to advertise to its alumni and other wealthy people that it will rename either individual buildings or the entire university itself after the donors who give the most
money, the amount of donations would undoubtedly increase."
The proposal from the development office of Platonic University narrates a proposal to increase revenues significantly to meet expenses and hence cites a method employed by Greene University to raise $100 million. The development office plans to use the same technique to raise revenue. This argument is flawed and misses a lot of factors necessary to build a logical comparison between the two universities.
First, the development office of Platonic University is keen to employ a method already successful in Greene University, but the argument provides us with no insights to prove that both Greene University and Platonic Universities are the same. This leaves us to an understanding that X is not Y. For example- If we consider Platonic University to be a new university with only 2 years of establishment and Greene University as a well-established university with rich alumni, then we can disapprove of the conclusion as the plan will not be a success. As this argument leaves many questions unanswered, we are not sure whether a plan successful for one university can be successful for others.
Second, the argument fails to build a correlation between increasing revenues and getting funded, as both factors play a completely different role. Funding is a one-time investment and it is neither responsible for increasing long term revenue nor decrease the expenses of the university. For example - It is possible that Platonic University might be suffering from mismanagement and so is not able to meet the expenses and in that case, even the funding won't help as the university will still have difficulty in managing the expenses and the amount will fade away in the short period of time.
Finally, the argument leaves many questions unanswered such as - Will the Platonic University recover itself from the burden of excessive expenses and become profitable by a one-time investment? What unstated assumptions have been made by the development office to conclude that Platonic University can be compared to Greene University? Does a method which applies to one university can apply to others?
This argument is therefore logically flawed and relies on false assumptions and considers that X and Y are always the same and are interchangeable factors. This argument also leaves many questions unanswered and can be strengthened by knowing whether the method applied by Greene University is universal as a whole and can provide Platonic University with the appropriate amount of funds. We also require information about the reasons for the university not meeting expenses and can it be improved in the long run.