Hi Prerna,
You have a genuinely interesting profile - solid progression through Google and Meta ecosystems, global client exposure (Vodafone, Marina Bay Sands), and a real entrepreneurial venture doing ₹50L+ in revenue, which sets you apart from the typical digital marketing applicant.
Marketing background is common in the applicant pool — your venture + LinkedIn presence need to be leveraged hard in essays to stand out, not just mentioned. 'Vendor role' framing (FIS/Wipro) should be reframed around ownership and impact, not just client-facing tasks.
ISB is a strong match for you, especially with a good GMAT/GRE score (aim for 700+ GMAT equivalent) and essays that lean hard into your venture and leadership story rather than just listing your job roles.
IIM-A/B/C are tougher given their applicant mix, but not out of reach - your entrepreneurial angle could genuinely work in your favor if positioned well, so I wouldn't rule them out. Also worth considering are IIM-B and a few other schools as strong parallel options.
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prerna17
Profile Summary for ISB/IIM ABC PGP MBA EvaluationI am a 25-year-old female marketing professional with 5 years of experience in digital marketing, performance marketing, and client consulting.
Academic Background- Class 10: 9.4 CGPA
- Class 12: 91.5% (Best of 4), 89.5% Overall
Professional ExperienceFIS Global (Supporting Google) – Google Ads Specialist- Worked on Google's advertising ecosystem as a Google Ads Specialist (vendor role).
- Helped businesses optimize their Google Ads campaigns and improve digital marketing performance.
Wipro (Supporting Meta) – Meta Marketing Pro- Worked with Meta as a vendor partner, representing Meta to businesses.
- Consulted directly with CEOs, founders, and marketing leaders to develop Meta advertising strategies and growth plans.
- Provided strategic recommendations to help businesses improve their marketing outcomes.
Dentsu International – Account Manager (Current)- Currently working as an Account Manager, leading a team responsible for media planning, campaign execution, optimization, and performance reporting.
- Manage advertising campaigns for clients in the UK market.
- Worked with global brands including Vodafone and Marina Bay Sands, handling end-to-end campaign management and media planning.
Entrepreneurial ExperienceAlongside my full-time job, I founded a travel initiative focused on organizing student trips. The venture has:
- Generated over ₹50 lakh in revenue.
- Successfully organized 4+ trips.
- Enabled 300+ students to travel through curated experiences.
Managing the business involved marketing, sales, operations, customer experience, vendor management, and financial planning while balancing a full-time corporate career.
Leadership & Personal Brand- Built a professional presence on LinkedIn with 5,000+ followers by sharing insights on digital marketing, careers, and industry trends.
- Passionate about mentoring students and helping young professionals build successful careers in digital marketing.
I am looking to pursue an MBA at ISB/IIM ABC to strengthen my leadership and business strategy skills and accelerate my long-term goal of building a scalable education business that helps students become industry-ready digital marketers.
Please guide me what score should I target/ any other B schools or programs that I should consider