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emilyic
Current Student
Joined: 06 Apr 2020
Last visit: 13 Dec 2021
Posts: 3
Own Kudos:
Concentration: Marketing, Strategy
Schools: Imperial '22 (A) Kellogg 1Year '22 (A) LBS '23 (D) Anderson '23 (A$) INSEAD Sept'21 Intake (A$) Said '22 (D) Haas '23 (D) CBS '23 (D) Marshall'23 (A$) Stern '23 (M$) HEC (A$)
GMAT 1: 610 Q32 V41
GMAT 2: 680 Q42 V40
GMAT 3: 730 Q47 V44
Products:
Schools: Imperial '22 (A) Kellogg 1Year '22 (A) LBS '23 (D) Anderson '23 (A$) INSEAD Sept'21 Intake (A$) Said '22 (D) Haas '23 (D) CBS '23 (D) Marshall'23 (A$) Stern '23 (M$) HEC (A$)
GMAT 3: 730 Q47 V44
Posts: 3
Kudos:
5
24 Jun 2020, 16:24
Kudos
Bookmarks
Hello!
Hoping for a profile eval based on the stats below, thanks in advance!
About Me:
White, Female, 30, USA
Undergraduate GPA: 3.75 (magna cum laude, with honors), BSBA Business Management; Entrepreneurship from University of Arizona (Eller)
Graduate GPA: 3.7, MA from University of San Francisco
GMAT: 680 (Q42/V40/IR5/AWA6)
Work Experience:
Now
1 year, 2 months at an experiential marketing agency on the B2B/tech team. I'm in account management and lead event project teams
Oversee budgets over $700k on single and series tech internal, customer, and recruiting events, both domestically and internationally. Anticipating a promotion this summer. At time of matriculation, I'll have been at this agency for ~2.5 years.
Previous
2+ years at a sponsorship agency overseeing both sponsorship fulfillment and digital marketing
Launched our social media presence, oversaw a website redesign (resulting in moving from Google page 10 to page 1), managed 30+ partners for two clients with annual deals totaling over $500k. 2 promotions.
Also
3 years at a gymnastics club, first serving as a team coach and then promoted to the director of one of the competitive programs (1 year).
2 fixed term contracts for a professional tennis tournament in group sales and promotions.
1 fixed term contract for a professional soccer team in inside sales.
Additional relevant freelance work includes backstage hospitality for a concert venue, brand ambassadorships for a technology brand, and event staff for an NBA team.
Extracurriculars
Event Volunteer: I usually try to volunteer at a major sporting event every year, have done Olympic Trials (Gymnastics), Prefontaine Classic, USSA World Cup, a National Duathlon, Copa America, etc.
Alumni Advisor: I served as the local chapter of my sorority's social/risk management advisor for 3 years.
Alumni Association: I served as the VP Programming/Philanthropy for 3 years.
Networking: I was part of the 2019 mentee class for the local Women in Sports & Events chapter.
MBA Prep: I was part of the 2019 Forté MBALaunch program
MBA Goals
Short Term: Transition onto the technology client/brand side in a sponsorship strategy role
Long Term: Lead an Olympic sponsorship brand team (ideally tech, but not going to rule any of the others out!)
Why MBA?
I don't currently - and my agency doesn't either - have any of my target brands as clients, so the transition from agency to brand side is unlikely. Many job postings for tech brands don't "require" an MBA - but they're listed as preferable. As my undergrad degree is management and entrepreneurship focused (a lot of people and pitch skills), I'd like to dig deeper into marketing (specifically brand management and strategy) at an MBA program. Since my goal is to lead a sponsorship department, I'd like to ensure I have the requisite background in other aspects of the business as well. While I currently oversee budgets and am comfortable with that role, I'd like a stronger finance background when it comes to setting budgets and priorities in relation to other aspects of the business - our overall budgets now are set by the client, so that sort of configuration doesn't factor in.
Schools
Primarily looking at schools with strong marketing / brand management specializations or electives. I plan on applying in R1/R2 this fall, I'm looking at both US and international schools, the shorter programs are desirable since I'm not looking for a function or industry change. Many were chosen geographically as well - close to Olympic and mega sports hosting hotspots.
Anderson / Marshall / Haas / Stern / Columbia / Kellogg 1Y / INSEAD / HEC Paris / LBS / Saïd / Imperial College
Thank you!
Hoping for a profile eval based on the stats below, thanks in advance!
About Me:
White, Female, 30, USA
Undergraduate GPA: 3.75 (magna cum laude, with honors), BSBA Business Management; Entrepreneurship from University of Arizona (Eller)
Graduate GPA: 3.7, MA from University of San Francisco
GMAT: 680 (Q42/V40/IR5/AWA6)
Work Experience:
Now
1 year, 2 months at an experiential marketing agency on the B2B/tech team. I'm in account management and lead event project teams
Oversee budgets over $700k on single and series tech internal, customer, and recruiting events, both domestically and internationally. Anticipating a promotion this summer. At time of matriculation, I'll have been at this agency for ~2.5 years.
Previous
2+ years at a sponsorship agency overseeing both sponsorship fulfillment and digital marketing
Launched our social media presence, oversaw a website redesign (resulting in moving from Google page 10 to page 1), managed 30+ partners for two clients with annual deals totaling over $500k. 2 promotions.
Also
3 years at a gymnastics club, first serving as a team coach and then promoted to the director of one of the competitive programs (1 year).
2 fixed term contracts for a professional tennis tournament in group sales and promotions.
1 fixed term contract for a professional soccer team in inside sales.
Additional relevant freelance work includes backstage hospitality for a concert venue, brand ambassadorships for a technology brand, and event staff for an NBA team.
Extracurriculars
Event Volunteer: I usually try to volunteer at a major sporting event every year, have done Olympic Trials (Gymnastics), Prefontaine Classic, USSA World Cup, a National Duathlon, Copa America, etc.
Alumni Advisor: I served as the local chapter of my sorority's social/risk management advisor for 3 years.
Alumni Association: I served as the VP Programming/Philanthropy for 3 years.
Networking: I was part of the 2019 mentee class for the local Women in Sports & Events chapter.
MBA Prep: I was part of the 2019 Forté MBALaunch program
MBA Goals
Short Term: Transition onto the technology client/brand side in a sponsorship strategy role
Long Term: Lead an Olympic sponsorship brand team (ideally tech, but not going to rule any of the others out!)
Why MBA?
I don't currently - and my agency doesn't either - have any of my target brands as clients, so the transition from agency to brand side is unlikely. Many job postings for tech brands don't "require" an MBA - but they're listed as preferable. As my undergrad degree is management and entrepreneurship focused (a lot of people and pitch skills), I'd like to dig deeper into marketing (specifically brand management and strategy) at an MBA program. Since my goal is to lead a sponsorship department, I'd like to ensure I have the requisite background in other aspects of the business as well. While I currently oversee budgets and am comfortable with that role, I'd like a stronger finance background when it comes to setting budgets and priorities in relation to other aspects of the business - our overall budgets now are set by the client, so that sort of configuration doesn't factor in.
Schools
Primarily looking at schools with strong marketing / brand management specializations or electives. I plan on applying in R1/R2 this fall, I'm looking at both US and international schools, the shorter programs are desirable since I'm not looking for a function or industry change. Many were chosen geographically as well - close to Olympic and mega sports hosting hotspots.
Anderson / Marshall / Haas / Stern / Columbia / Kellogg 1Y / INSEAD / HEC Paris / LBS / Saïd / Imperial College
Thank you!
26 Jun 2020, 21:31
Kudos
Bookmarks
Hello and thanks for your post!
I think your goal of moving into more of a brand management role makes sense for you, based on your background. And because there are many on-campus recruiting opportunities for these roles, admissions committees will feel that your goal is realistic as well.
The application process is truly holistic, and committees will look at your stats (GPA and GMAT), work experience, and extracurriculars.
Your GPA is strong, so that is a good start. Your GMAT is decent, though I think your quant score is a little lower than the average of the schools you listed. Can you take it again? You have nothing to lose since schools will only look at your highest score. And even a slight increase can boost your profile.
You have solid work experience. It is nice to see that you lead project teams, which shows your leadership potential at school. Being promoted this summer will also look favorable.
I am impressed with your extracurriculars. It sounds like you do a lot of activities, illustrating a well-rounded person. I especially like your leadership role in the gymnastics club.
In general, one of your biggest challenges will be to convince the schools that you have the academic ability to succeed in the classroom. So you should showcase your quant ability in your resume, your recommenders could do the same in their recommendations, and you could even take a supplemental course (soon) such as stats or calculus.
Additionally, your “story” will be very important. Many applicants with account management experience want to transition into brand management post-MBA. So what is it about your story and your work experience that really stand out?
You do have a chance at some of these schools, but they are extremely competitive, and each school simply does not have the room to admit all the world's qualified applicants. For that reason, I like your range of schools you have chosen, which seem to consist of reach, target and safety. Hopefully they will see that you have a compelling story and are someone who will add value to the classroom and community.
If you would like to discuss your story or anything else in greater detail, please sign up for a free consultation.
Good luck!
I think your goal of moving into more of a brand management role makes sense for you, based on your background. And because there are many on-campus recruiting opportunities for these roles, admissions committees will feel that your goal is realistic as well.
The application process is truly holistic, and committees will look at your stats (GPA and GMAT), work experience, and extracurriculars.
Your GPA is strong, so that is a good start. Your GMAT is decent, though I think your quant score is a little lower than the average of the schools you listed. Can you take it again? You have nothing to lose since schools will only look at your highest score. And even a slight increase can boost your profile.
You have solid work experience. It is nice to see that you lead project teams, which shows your leadership potential at school. Being promoted this summer will also look favorable.
I am impressed with your extracurriculars. It sounds like you do a lot of activities, illustrating a well-rounded person. I especially like your leadership role in the gymnastics club.
In general, one of your biggest challenges will be to convince the schools that you have the academic ability to succeed in the classroom. So you should showcase your quant ability in your resume, your recommenders could do the same in their recommendations, and you could even take a supplemental course (soon) such as stats or calculus.
Additionally, your “story” will be very important. Many applicants with account management experience want to transition into brand management post-MBA. So what is it about your story and your work experience that really stand out?
You do have a chance at some of these schools, but they are extremely competitive, and each school simply does not have the room to admit all the world's qualified applicants. For that reason, I like your range of schools you have chosen, which seem to consist of reach, target and safety. Hopefully they will see that you have a compelling story and are someone who will add value to the classroom and community.
If you would like to discuss your story or anything else in greater detail, please sign up for a free consultation.
Good luck!
