Class2012 - Thanks. Fabulous Essays seem to be the general Mantra!
swbluedevil - Went over your profile. I'm hardly qualified to judge, but I think its safe to say that the number of people in your demographic are probably much lower. Good luck with your applications!
And you weren't kidding about the candid opinions. I guess my essays will have to get the "solid but not great" stigma washed away. Thanks for asking all these questions. It helps me explicitly state things that may have otherwise been left to assumption.
Undergrad was about 7 years ago. During my Masters' I did get involved in the Society to promote Indian Culture at UCLA. But in general it was mostly schoolwork, research and teaching. I did get a commendation for my teaching.
Why MBA?
At my second job, I got to work at the end of a product design cycle and so had access to what new products were being designed and what new markets/customers the company was targeting etc...This got me interested in business strategy. Who makes the decision to enter these markets or design for said new customers? So decided at this point to pursue an MBA. Took the GMAT in late 2007 and was gathering information to apply in 08. This was when an offer came my way to do some good work in India.
Why Strategy consulting? What is the plan long term?
At my position in India I've had the opportunity to work in the consumer goods area. What fascinated me was the role marketing, distribution and brand management played in that sector. I would say my long term goal to lead Operations strategy at a consumer goods firm crystallized here. I thought if I joined strategy at a specific company I might restrict the number of industries I have access to. So in the short term Mgt Consulting would give exposure to multiple industries and at the end of 3-4 years I can pick the industry I am most interested in. That is the explanation in a (slightly big) nutshell.