Explanation
The apparent contradiction:
-Few consumers said they would change their brand preferences.
-Yet a month later, sales dropped sharply.
-We need something that explains why sales dropped even though consumers claimed they wouldn’t change their buying habits.
A. Consumer advocates’ beliefs don’t explain the drop in sales, especially since the consumers surveyed were not acting on those beliefs. Irrelevant.
B. The fact that reports didn’t mention other brands doesn’t explain why sales dropped despite consumers saying they wouldn’t change preferences.
C. Where the report aired doesn’t resolve the contradiction between stated intent and actual sales.
D. This would make consumers less likely to change behavior, so it doesn’t explain the drop in sales; it makes the contradiction worse.
E. If retailers removed the brand from shelves, then sales could drop even if consumers still wanted to buy the shoes. This explains why consumers’ stated intentions (no change in preference) could coexist with a sharp sales drop (lack of availability).
Answer: E