The statement states that,the Excelor company plan to introduce the coffee product in their company. The coffee product is more expensive and its more profitable. This argument fails to provide more data about the company and the new launch plan and market plan and the investment data.It provides no information about quality of the coffee . However , there are many other factors that, contribute to the weak conclusions and flawed argument.
First, the excelor company is a very big company ,there is a special brand name in the market . The brand name itself the big market in the coffee product. But the coffe product is newely launched by the company.The new type of marketing is very important.The gift coupon and sacahe type introductory compliment is necessary to reach the market.But the given data not mentioned the type cofffe bean whether its from local or from imported. Imported means ,from which country it is imported.
Second the type investment, there is no proper idea from type investment of the company from the argument. If it is public share or partner ship.so how much amount of product introduced in the market.How much money allotted for the marketing and how much product alloted for the marketing samples.For example the google company easily popular in the market because of the approach and strategy .The daily way their innovation..
The argument strengthened by, it mentioned the Superior company the main competitior of the coffe product is the superior company.There is very big market in Superior company but the product is cheaper easily reached the middle class people. But Exceor company going to introduces the cheaper product means ,the marketing also base on this level. If its a expensive brand means you cant introduce low income areas. We have to consider all these things.
Argument will stand better ground if it provide strong examples