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02 Jul 2004, 23:26
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Simon observed that Internet users tend to recall best the first advertisement that they see when they get on the Internet and that they largely ignore other ads. Theodore responded by saying that Internet advertising is losing effectiveness because the ability of Internet users to recall the ads they see while using the Internet is decreasing. Which answer choice could synthesize these two assertions?
A) The average time an Internet user spends on line is increasing.
B) People are increasingly less likely to click through ads.
C) The average number of hours per day that people spend on the Internet is decreasing.
D) A few sites get nearly all Internet traffic.
E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.
A) The average time an Internet user spends on line is increasing.
B) People are increasingly less likely to click through ads.
C) The average number of hours per day that people spend on the Internet is decreasing.
D) A few sites get nearly all Internet traffic.
E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.
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03 Jul 2004, 00:26
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A for me
If surfers remember first ad they see best, then they tend to forget the ones coming after. Also, Theodore says that internet advertising is losing effectiveness. Why is that? What can we conclude(synthesize, fancy word it is) from that?
A says it: internet users are spending more time on the internet and the last ads they see they remember less. The longer they surf, the less they will retain from the numerous later ads which will come their way. Hence, as Theodore says, "internet advertising is losing effectiveness"
If surfers remember first ad they see best, then they tend to forget the ones coming after. Also, Theodore says that internet advertising is losing effectiveness. Why is that? What can we conclude(synthesize, fancy word it is) from that?
A says it: internet users are spending more time on the internet and the last ads they see they remember less. The longer they surf, the less they will retain from the numerous later ads which will come their way. Hence, as Theodore says, "internet advertising is losing effectiveness"
03 Jul 2004, 00:54
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I choose B
This is the conclusion that can be drawn from the given two statements.
The problem with A (as I see) is as follows:
If the average time that a user spends over Internet is increasing, then because of repeated pop-ups, the user is more likely to see the same add again and again. This would increase the likelyhood of users retaining the info. about ads.
B would be the conclusion/inference from the two statements. If a user is likely to ignore the ads, then he is not probably going to click through the ads
All other choices are way off the case in point
This is the conclusion that can be drawn from the given two statements.
The problem with A (as I see) is as follows:
If the average time that a user spends over Internet is increasing, then because of repeated pop-ups, the user is more likely to see the same add again and again. This would increase the likelyhood of users retaining the info. about ads.
B would be the conclusion/inference from the two statements. If a user is likely to ignore the ads, then he is not probably going to click through the ads
All other choices are way off the case in point
