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Re: Simon observed that Internet users tend to recall best the [#permalink]
Vithal, I'm not sure about this assertion:
Quote:
because of repeated pop-ups, the user is more likely to see the same add again and again

How can you assert that internet users will see the same ad again and again? If they see 1000 different ones, then they will forget all the ones coming after the first one and hence, the effectiveness of ads is reduced if surfers spend more time on the internet
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Re: Simon observed that Internet users tend to recall best the [#permalink]
I believe there is a correlation between the time you spend online and the number of ads you can later recall. The more time you spend online the less likely you are to recall the 100-and-something ad you saw. B is wrong because you don’t have to click through an ad to see it.
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Re: Simon observed that Internet users tend to recall best the [#permalink]
crackgmat750 wrote:
Simon observed that Internet users tend to recall best the first advertisement that they see when they get on the Internet and that they largely ignore other ads. Theodore responded by saying that Internet advertising is losing effectiveness because the ability of Internet users to recall the ads they see while using the Internet is decreasing. Which answer choice could synthesize these two assertions?

A) The average time an Internet user spends on line is increasing.

B) People are increasingly less likely to click through ads.

C) The average number of hours per day that people spend on the Internet is decreasing.

D) A few sites get nearly all Internet traffic.

E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.


I believe it's A.

I. Surfers remember the 1st ad, ignore all the other ones.
II. Users recall ads less & less ->internet advertising loses effectiveness.

The more time users spend online, the less often they go online for the 1st time, which means they remember less ads, that they effectively remember only when they just go online.



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