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# Since Java coffee shop began advertising on the local radio station 3

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Retired Moderator
Joined: 06 Jul 2014
Posts: 1220
Location: Ukraine
Concentration: Entrepreneurship, Technology
GMAT 1: 660 Q48 V33
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03 Sep 2015, 02:02
1
1
00:00

Difficulty:

5% (low)

Question Stats:

94% (00:53) correct 6% (01:04) wrong based on 231 sessions

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Since Java coffee shop began advertising on the local radio station 3 months ago, its business volume has increased by 15%. In order to increase its business volume, Java's next door competitor, Kahva, should also start advertising on the local radio station.

Which of the following most weakens the argument's conclusion?

A) Kahva's number of customers went down 15% last year.
D) The local radio station has over 10,000 listeners.
E) The local radio station dedicates 15% of its air time to commercials.

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Joined: 25 Feb 2014
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05 Sep 2015, 03:14
2

In order to weaken the argument we need to show the plan will not achieve its goal or advertising won't lead to increase in business volume.

A) Kahva's number of customers went down 15% last year.

This may actually support as advertising may help in getting back some customers leading to increase in business.

This weakens as it suggests that advertising on radio may not result in an increase in business volume as success rate 1/9 is quite low.
This strengthens the plan.
D) The local radio station has over 10,000 listeners.
This may strengthen the plan as you know you have a lot of listeners who will see the company's advertisement
E) The local radio station dedicates 15% of its air time to commercials.
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30 Jan 2018, 06:48
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10 Jun 2019, 02:54
Hello from the GMAT Club VerbalBot!

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Re: Since Java coffee shop began advertising on the local radio station 3   [#permalink] 10 Jun 2019, 02:54
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