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Alpha420
Joined: 16 Jul 2020
Last visit: 16 Nov 2022
Posts: 24
Own Kudos:
Given Kudos: 248
Location: India
Schools: Ivey '22 (D) Queens'22 (A$) Rotman '24
GMAT 1: 660 Q49 V33
GMAT 2: 690 Q49 V35
27 Mar 2021, 04:15
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Genoa
thanks for bringing that up! that logically rules out the possibility of having C as right answer choice.
28 Mar 2021, 22:28
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To not get caught in a trap laid by the test makers on these kinds of questions, it’s always essential to identify the apparent paradox exactly in your head or in abbreviated form on the notepad.
By doing this, you ensure that you understand EXACTLY what the answer needs to explain.
The apparent paradox is the following:
In a business sector that requires celebrity athlete endorsements and sophisticated radio and television marketing to be successful, how is it that the most popular footwear has become so even though the co. has not used radio or television marketing?
The facts do not tell us that the co. ITSELF must utilize the media outlets. If what D says is true, it explains how the “media marketing” requirement has been met: tv shows have been, in effect, marketing the shoe on their own volition.
In this way, D explains how a this specific footwear brand has become the most popular even though the co. itself has not made use of radio or tv advertising.
Posted from my mobile device
By doing this, you ensure that you understand EXACTLY what the answer needs to explain.
The apparent paradox is the following:
In a business sector that requires celebrity athlete endorsements and sophisticated radio and television marketing to be successful, how is it that the most popular footwear has become so even though the co. has not used radio or television marketing?
The facts do not tell us that the co. ITSELF must utilize the media outlets. If what D says is true, it explains how the “media marketing” requirement has been met: tv shows have been, in effect, marketing the shoe on their own volition.
In this way, D explains how a this specific footwear brand has become the most popular even though the co. itself has not made use of radio or tv advertising.
Posted from my mobile device
01 Jan 2024, 05:56
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Why the answer is not C? In the argument it is mentioned that "without a great deal of media exposure"? In my opinion, personal recommendations is like friends, relatives, etc. Then, this is not a part of the media exposure and celebrities. So, it satisfies the question. This is my idea. Can you please help me about what I am doing wrong here? Why answer is D?
