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31 Jul 2024, 14:17
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72% (01:52) correct
28%
(02:23)
wrong
based on 558
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The Foodmax Corporation manufactures a line of salad dressings. All are packaged in bottles with ordinary screw tops. Marketing studies conducted by Foodmax indicate, however, that many of Foodmax's customers would prefer bottles with shaker tops, which make it easier to dispense salad dressing in just the quantities wanted. Accordingly, in an effort to increase sales, Foodmax is planning to add bottles with shaker caps to its existing line of salad dressings.
Which of the following, if true, casts the most serious doubt on the plan's chances for success?
A. Foodmax is planning to have the introduction of the new shaker-top bottles coincide with the introduction of a newly formulated salad dressing
B. Salad dressing packaged in bottles with ordinary screw tops is generally used up more quickly than salad dressing in shaker-top bottles.
C. Some people serve salad dressing in a container other than the bottle it comes in and thus actually prefer to buy salad dressing in bottles with ordinary screw tops.
D. Although shaker tops cost more to make than ordinary screw topsFoodmax is not planning to charge more for salad dressings packaged in shaker-top bottles.
E. Sales of Foodmax salad dressings have never yet reached the levethat Foodmax managers had predicted when they introduced thecurrent line of salad dressings.
Which of the following, if true, casts the most serious doubt on the plan's chances for success?
A. Foodmax is planning to have the introduction of the new shaker-top bottles coincide with the introduction of a newly formulated salad dressing
B. Salad dressing packaged in bottles with ordinary screw tops is generally used up more quickly than salad dressing in shaker-top bottles.
C. Some people serve salad dressing in a container other than the bottle it comes in and thus actually prefer to buy salad dressing in bottles with ordinary screw tops.
D. Although shaker tops cost more to make than ordinary screw topsFoodmax is not planning to charge more for salad dressings packaged in shaker-top bottles.
E. Sales of Foodmax salad dressings have never yet reached the levethat Foodmax managers had predicted when they introduced thecurrent line of salad dressings.
31 Jul 2024, 21:47
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B. Salad dressing packaged in bottles with ordinary screw tops is generally used up more quickly than salad dressing in shaker-top bottles.
This option indicates that customers may use up salad dressing more slowly with shaker tops, potentially reducing the frequency of purchases. If customers buy salad dressing less often, it could negatively impact overall sales.
This option indicates that customers may use up salad dressing more slowly with shaker tops, potentially reducing the frequency of purchases. If customers buy salad dressing less often, it could negatively impact overall sales.
31 Jul 2024, 22:10
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BettyD
The Foodmax Corporation manufactures a line of salad dressings. All are packaged in bottles with ordinary screw tops. Marketing studies conducted by Foodmax indicate, however, that many of Foodmax's customers would prefer bottles with shaker tops, which make it easier to dispense salad dressing in just the quantities wanted. Accordingly, in an effort to increase sales, Foodmax is planning to add bottles with shaker caps to its existing line of salad dressings.
Which of the following, if true, casts the most serious doubt on the plan's chances for success?
A. Foodmax is planning to have the introduction of the new shaker-top bottles coincide with the introduction of a newly formulated salad dressing
Great but irrelevant.Which of the following, if true, casts the most serious doubt on the plan's chances for success?
A. Foodmax is planning to have the introduction of the new shaker-top bottles coincide with the introduction of a newly formulated salad dressing
Quote:
B. Salad dressing packaged in bottles with ordinary screw tops is generally used up more quickly than salad dressing in shaker-top bottles.
This seems like it is going to cause problems. If people take longer to use the dressing in shaker-top bottles, that means even if the sales are increased initially, quite quickly, they will slow down. This seems like a great answer. Clever.
Quote:
C. Some people serve salad dressing in a container other than the bottle it comes in and thus actually prefer to buy salad dressing in bottles with ordinary screw tops.
That's nice but seems irrelevant. We are told in the setup that customers of FoodMax prefer the new containers, so we don't care about some people.
Quote:
D. Although shaker tops cost more to make than ordinary screw tops Foodmax is not planning to charge more for salad dressings packaged in shaker-top bottles.
Cost is not our concern. Only sales.
Quote:
E. Sales of Foodmax salad dressings have never yet reached the level that Foodmax managers had predicted when they introduced the current line of salad dressings.
This is also irrelevant what was predicted. They want to increase sales. They have a plan but there is a problem...
