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Why E is not true? Let’s consider that in 1980, there were four brands. Over time, it’s possible that consumer preferences shift towards the tools offered by the three existing brands, which are not categorized as new competitors. This change in consumer choice doesn’t necessarily indicate the emergence of new competition but rather a redistribution of market share among established brands.
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said.tojiboev
Why E is not true? Let’s consider that in 1980, there were four brands. Over time, it’s possible that consumer preferences shift towards the tools offered by the three existing brands, which are not categorized as new competitors. This change in consumer choice doesn’t necessarily indicate the emergence of new competition but rather a redistribution of market share among established brands.
­You have answered your own question. Why not E ? Because to justify E as an answer, when you say "it's possible..." , you are supporting it / making up something / 'assuming' something which is not mentioned in the option itself.

If you look at the right answer: 

(C) All of the housing built in Jacob’s town since 1980 has been large apartment complexes.

This statement alone explains the discrepancy outlined in the passage without us having to support it further. 

Hope it helps :) 
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