The author of the column states that the producers of the upcoming movie 3003 will be most likely to maximize their profits if they are willing to pay actor Robin Good several million dollars to star in it - even if the amount is the highest any person involved with the movie will make. The author supports this claim by saying that Robin has been paid similar amounts to work in several films which became very successful. The author makes a lot of assumptions to put up a vague argument and does not give necessary evidence to strengthen his position.
Firstly, the author conveniently assumes that the several earlier films were financially successful just becacuse Robin Good starred in them. There can be a variety of reasons for a film to be successful such as direction, screenplay, action sequences, visual effects, genre of the movie etc. The author has failed to cite any evidence that specifically points to Robin Good being the crowd puller and thus the main, or perhaps the only, reason to make the movie a financial success.
Secondly, the author equates two subjective terms - "financially successful" and "maximize their profits" - without stating the percentage profit a movie should earn in order to be deemed financially successful or percentage of profits the producers of 3003 target. In other words, there must be some intermediary metric which links these 2 components. This will help us decide whether Robin Good should be casted.
Finally, the author assumes the motive of the producers is to maximize their profits. There can be other reasons why the producers want to make this movie and profits might be a secondary motive. For instance, 3003 could be Robin Good's dream project that has not yet been realized due to lack of funds despite him being a well known star. Therefore, in order to get into his good books, producers mentioned above could see 3003 as an opportunity to form a long standing relationship with Robin. In other words, the producers might be in for the long run. The author does not give us enough context on the circumstances under which this project is being put together.
Therefore, the author hastily jumps to a vague conclusion based on broad terms. Citing evidence and analyzing the context around such projects being put together can help in making this argument more sound.
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