It is currently 20 Sep 2017, 09:49

# Happening Now:

MBA Chat with Michelle Miller, MBA Admission Expert

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# This past year, Jack's Packaged Goods launched a yearlong

Author Message
TAGS:

### Hide Tags

Intern
Joined: 29 Dec 2011
Posts: 41

Kudos [?]: 53 [0], given: 29

This past year, Jack's Packaged Goods launched a yearlong [#permalink]

### Show Tags

02 Nov 2012, 23:35
00:00

Difficulty:

(N/A)

Question Stats:

82% (07:27) correct 18% (02:09) wrong based on 62 sessions

### HideShow timer Statistics

This past year, Jack's Packaged Goods launched a yearlong advertising campaign for its packaged beef jerkies. At the end of the past calendar year, Jack's sold 5 million packs of beef jerkies compared to the 4 million sold during the previous year, an increase directly attributable to new customers brought in by the campaign. Profits from the additional sales, however, were substantially less than the cost of the advertising campaign. Clearly, therefore, the campaign did nothing to further Jack's economic interests.

Which of the following, if true, most seriously weakens the argument?

(A)

Sales of packaged beef jerkies account for a relatively small percentage of Jack's Packaged Goods' profits.

(B)

Most of the people who bought Jack's packaged beef jerkies for the first time as a result of the compaign were already loyal customers of other Jack's products.

(D)

Jack's made money on sales of packaged beef jerkies last year.

(C)

A less expensive advertising campaign would have brought in significantly fewer new customers for Jack's packaged beef jerkies than did the campaign Jack's Packaged Goods launched last year.

(E)

In each of the past five years, there was a steep, industry-wide decline in sales of packaged beef jerkies.

------
Hello,
Apologies if this is re-posted - in which case, pls show me the link.
Thanks.

Kudos [?]: 53 [0], given: 29

Moderator
Joined: 02 Jul 2012
Posts: 1219

Kudos [?]: 1621 [1], given: 116

Location: India
Concentration: Strategy
GMAT 1: 740 Q49 V42
GPA: 3.8
WE: Engineering (Energy and Utilities)
Re: This past year, Jack's Packaged Goods launched a yearlong [#permalink]

### Show Tags

03 Nov 2012, 00:59
1
KUDOS

Kudos Please... If my post helped.
_________________

Did you find this post helpful?... Please let me know through the Kudos button.

Thanks To The Almighty - My GMAT Debrief

GMAT Reading Comprehension: 7 Most Common Passage Types

Kudos [?]: 1621 [1], given: 116

Re: This past year, Jack's Packaged Goods launched a yearlong   [#permalink] 03 Nov 2012, 00:59
Similar topics Replies Last post
Similar
Topics:
3 In the past year, there has been a dramatic increase in the 15 27 Oct 2014, 20:41
57 In the past 50 years, the population of honeybees in the 68 14 May 2017, 10:29
14 In each of the past five years, 6 19 Aug 2016, 03:39
76 A year ago, Dietz Foods launched a yearlong advertising 47 01 May 2017, 22:47
5 Jack's Packaged Goods' 4 03 May 2017, 11:36
Display posts from previous: Sort by