cumulonimbus
Mau - can you explain option D through a bit of quant.
Sure,
Taking the same example:
Scenario I:Say the no of views on an old tape = 20, cost of only the tape = 30$ and royalty = 100 $ \(\to\) 30$+100$ = 130$
Rent price : for breaking even, I would assume that the rent is at-least 6.5$.
Purchase price: Assume it to be 12 $. Thus, according to the given statement, a consumer is likely to buy this tape then to rent it. To make them rent it, he will have to reduce the rent price to say 5$. Thus, he would incur a loss of 30 $. He can also reduce the rent price to say 6 $(and in this case, he is taking his chances against the behavioral pattern of the consumer) and reduce the net loss to 10 $.
Scenario II:With the new tape, views on the new tape = 10, cost of only the tape = 10 $ and royalty = 50$. Thus for the same views, he would buy 2 such copies\(\to\) 20$+100$ = 120$
Rent price : for breaking even, I would assume that the rent is now at-least 6$.
Purchase price : 12 $, Thus, A consumer might/might not rent this tape.Now,the only thing in the hand of the store owner is the rent price : He can not change the purchase price. Thus, by decreasing the rent price to such a level that all the consumers rent the tape, instead of buying it, he might have to reduce the rent price to say 5$. Now, he would again incur a loss of 20 $. Comparing this to the above scenario,this loss is definitely less than the loss of 30$, but more than loss of 10$. The takeaway is that this behavior of consumers can affect both the scenarios equally, and there is no reason to believe that it will affect movies on new tape less severely.Also, the dynamics hugely depend on the purchase price,which is, in this problem, akin to an outcome on a Russian roulette,i.e. not in our hands.
I hope this was clear.