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selim
A trader normally makes a profit of 40% on items he sells. If he reduces the price by 10%, his sales increase by 40%. Let x be the total profit when he doesn't reduce the price and y be the total profit when he reduces the price. What is the ratio of x to y ?

A) 1.28
B) 7.8
C) 1.11
D) 0.91
E) 0.25

I am assuming that we are talking about the 40% increase in sales of volume, not sales revenue
Let's say normally he sells 100 items of $10 each on which he makes a profit of 4% i.e. a profit of 100*4 = $400 = x
When he gives a discount of 10%, his effective profit is
40 - 10 + (40)*(-10)/100 = 26% which is $2.6 in case of $10 CP of each item.
But he sells 140 items.
So his profit = 140*2.6 = 364 = y

x/y = 1.099 which is closest to 1.11 but this option is certainly misleading.
Had (C) been 1.1, it would have been fine (rounded up) but I am not happy with 1.11.

It would have been far better had the question asked for y/x to get 0.91 as the answer.
Besides, the calculations involved are not GMAT-like. What is the source of this question?
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selim
A trader normally makes a profit of 40% on items he sells. If he reduces the price by 10%, his sales increase by 40%. Let x be the total profit when he doesn't reduce the price and y be the total profit when he reduces the price. What is the ratio of x to y ?

A) 1.28
B) 7.8
C) 1.11
D) 0.91
E) 0.25

I am assuming that we are talking about the 40% increase in sales of volume, not sales revenue
Let's say normally he sells 100 items of $10 each on which he makes a profit of 4% i.e. a profit of 100*4 = $400 = x
When he gives a discount of 10%, his effective profit is
40 - 10 + (40)*(-10)/100 = 26% which is $2.6 in case of $10 CP of each item.
But he sells 140 items.
So his profit = 140*2.6 = 364 = y

x/y = 1.099 which is closest to 1.11 but this option is certainly misleading.
Had (C) been 1.1, it would have been fine (rounded up) but I am not happy with 1.11.

It would have been far better had the question asked for y/x to get 0.91 as the answer.
Besides, the calculations involved are not GMAT-like. What is the source of this question?

Edited. My apologies for the mistake. May i know why this question is not GMAT type ?

Source : This question is taken from a practice sheet of GMAT quant.
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Let, traders CP is 10, and he sells 10 item
So, at 40% profit SP= 14

At, 10% reduction of CP, CP=9
After 40% increase of sell, sell=14 item

so, x=14×10=140 [SP×Quantity]
Y=9×14=126

Ratio of y to x is \(\frac{y}{x}=\frac{126}{140}= \frac{9}{10}=0.9 \)
Answer is D

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