Official Solution:
A negative review of a popular restaurant claimed that the wait staff was rude and the food was overpriced. This review caused customer visits to drop significantly, which, in turn, forced the original owners to sell the business. The new owners revised the menu and dismissed most of the wait staff. By the end of six months, however, the number of new customers had not increased.
Each of the following statements, if true, could partially explain why the restaurant has not attracted more new customers, except for one. Which statement does NOT explain the lack of increase in new customers?
A. The new owners could not determine who were the rudest members of the wait staff.
B. New menu items offered by the new owners are now more affordable.
C. The new owners neglected to advertise the fact that the restaurant is now under new management.
D. The new owners began managing the restaurant during the summer, when sales were generally at peak.
E. Another restaurant with similarly-priced menu items opened across the street.
A. If rude staff remained, this would continue to deter new customers, offering a plausible explanation for the lack of new customer increase.
B. Making the menu more affordable could be expected to attract more new customers, not explain the absence of new customers. Thus, it stands out as not providing a reason for the lack of increase in new customers.
C. Failing to advertise the change in management might prevent potential new customers who avoided the old management from trying the restaurant again.
D. If the new management started during a peak period, they might misinterpret the typical customer influx as the peak being an ordinary level, masking the true low attraction rate of new customers.
E. A new competing restaurant could attract potential new customers away from this restaurant, explaining the lack of new customer growth.
Answer: B