The Twelve Advanced MBA Essay Tips (this post originally appeared on the
aringo website)
1. Promote the Admission Drivers
Admission Drivers are the traits that admission committees look for in a candidate. For Example:
- Leader/Manager - Led/managed/recruited people.
- Team Player/Relationship Builder - Worked well with others, built relationships
under difficult circumstances.
- Smart - GPA/academic distinctions, GMAT, recommender reviews.
- Initiates - Initiated successful projects / changes.
- International/Cultural - International orientation/experience, cultural sensitivity.
- Presentation Skills - Public speaking (large audience is strongest - state the
number of people), presenting to senior people, presenting to team.
- Persuasion Skills - Persuaded people (senior people in particular).
If a sentence doesn’t promote an Admission Driver:
- Is it required in order to answer the question?
- If not, remove or replace it!
The king of Admission Drivers:
- Leadership
Where is our best chance to promote leadership?
- The Episode essay
2. Focus on the Question
Answer all segments of the question.
Example:
– Describe one of your greatest achievements and why you view it as such
Remove sentences that go beyond the scope of the question.
3. Focus on Facts
Avoid subjective terms
- Objective = it's either right or not.
- Subjective = it's a matter of opinion.
Examples:
- “We completed the project 6 days ahead of schedule“ - objective
- “We completed the project quickly" - subjective
- “Singcom is a large company" - subjective
- “Singcom is Singapore's second largest company“ - objective
- “The project succeeded“ - subjective
- "I felt that the project succeeded" – objective (this is what I felt) but not "hard
facts".
- “In the company’s 2002 annual conference, the CEO cited the project as one of
the company’s 5 main successes of the year” - objective, hard facts – this is the
most effective of the above three.
… and Let the Reader Conclude
Avoid "spoon-feeding" the reader with conclusions.
Let the reader reach the conclusions.
For example:
- “Following my success in the project, I was promoted to Vice President” – This is
spoon feeding.
- “Four weeks after the project ended, the CEO announced my promotion to Vice
President” - This is good! Let the reader conclude the project was successful.
4. Go Deep
Go deep into the details
Be as specific as possible
- “I have learned how to delegate responsibilities” - shallow
- “I have learned that effective delegation of responsibilities requires clear definition
of sub-goals” - deep
- “Singcom is one of Singapore’s largest companies” - shallow
- “Singcom is Singapore’s third-largest company” – deep
5. Make it interesting to read
Make the essay unique / bold / funny / suspenseful.
Some ways to achieve this:
– Suspense, drama
– Short paragraphs, short sentences, section titles
– By writing it as a script for a great movie
– By writing it as a chapter in a book
– By using unique, bold and funny ideas, stuff they never saw before. For example:
Essay Question: "What would you do if you had 1 hour with our dean"?
Answer: "I would lock the room from the inside. Until the security people break in, I will have at least two hours to convince him why Kellogg is my #1 choice"
6. Avoid Introductions and Summaries
What do we mean by “introduction”?
– “here’s what I will tell you about”
What do we mean by “summary”?
– “here’s what I told you about”
Why?
– Space is limited
– Patience is limited
7. Less is More
Why?
– Because they skim
Keep the paragraphs at 3-5 lines.
Keep the sentences “real short”.
Avoid "AND".
– What two things can you do to avoid “and”?
– “I presented the background and my analysis”
* Break sentences into two: "I presented my background. I explained my analysis."
* Cut one "wing": "I presented my analysis" – this is best!
8. Use Orphan Sentences for the Key Points
Why?
– Because they skim
Paragraph
Paragraph
Paragraph
On April 3 I was appointed Vice Commander of the Submarine.
Paragraph
Paragraph
Paragraph
9. Keep it Authentic
Why?
– It helps chances
How do we keep the essay authentic?
The essays shouldn't present the candidate as a perfect person.
If possible, some of the essays should be moving, sincere, introspective, emotional. Less so for Harvard.
10. Modesty Wins
How to be modest?
Admit mistakes
Criticize yourself
Be sincere
Focus on the facts
11. Episode essays: tell it as a chapter in a book.
Episode essays are stories (like: "My greatest achievement").
Episode essay questions often begin with: "tell us about a time when…".
Effective episode essays are told like chapters in a book. They often use quotes.
12. Use Optional Space!
Why?
Chance to promote candidacy further
Shows commitment to the school
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