1. It can be inferred from the passage that which of the following best describes the function of advertising in a competitive market economy?
(A) A competitive economy creates many choices for consumers; thus, a highly organized system that educates consumers about goods is essential.
We have no clue from the passage that the competitive economy intends to "educate" customers about goods becuase it just talks advertising with an intention of selling
(B) In a competitive market, the company that sells more earns bigger profits thus advertising the most important element in successful competition.
"Most" is too strong to be inferred because passage merely talks about the aspect of advertising and does not mention other aspects of competition to compare it to
(C) Advertising became a highly competitive business by the late 1920's, and the economy of the United States has encouraged the competition among advertisers.
There is no mention in the passage to create competition among advertisers but is just about how advertising came to be and how it has not changed over the years. ALso we only now market was competitive, not advertising
(D) Part of democratic ideology is freedom of choice, and advertising creates real consumer choices in a competitive market economy.
Advertising resulted from a conflict b/w democratic ideology and economy hence we cant say that it definitively creates one of them- consumer choices
(E) In a competitive market economy, there are many similar products competing for buyers; advertising maintains the competition by creating apparent differences among products.
"has continued to have as its goal the selling of a panoply of goods among which there are most often few salient differences" indicates that use of advertising in a competitive economy is to set apart such similar products
Ans E
2. The author's assertion that advertising works "from the premise of the irrationality of the consumer" (Highlighted) implies which of the following about advertising?
(A) Advertisers assume that consumers cannot understand the differences among products.
We cannot infer what consumers think about products.
(B) Advertising works by convincing consumers that advertising agency employees feel the same pressures as consumers.
There is no informtion in the passage about employees
(C) Advertisers assume that consumers can be influenced by fantasy.
"Working from the premise of the irrationality of the consumer, this vast fantasy machine employs every conceivable visual and rhetorical gimmick to turn the public's attention from the generic product to the symbolic attributes of a particular brand" indicates that advertisers assume C since their irrational thought will lead them to choose the product of fantasy
(D) Advertisers believe that consumers do not know what products are on the market.
Irrationality does not indicate anything about consumer's awareness
(E) Advertising is based on the-belief that consumers do not want to differentiate among products.
As per the quoted sentence in C, we can see the irrationality has to do with advertising pushing for fantasy and does not stand in to take advantage of consumers differentiating or not
Ans C
3. According to the passage, which of the following is true of the people who work in advertising?
(A) They feel Superior to other consumers.
We have no comparison for employees in advertising to consumers
(B) They compete more successfully in the American economy than do other consumers.
We have no basis for such a comparison
(C) They are caught in the same conflicts as other Americans.
"those who create ads have always experienced the same conflicts felt by other members of twentieth-century American society" indicates this
(D) They believe that the differences advertising creates among products are real.
These differences can definitely not be real since advertising is based on fantasy
(E) They believe that they are using their talents to improve other people's lives.
They are not improving other people's lives because they are literally advertising the fantasy
Ans C
4. The author implies that the twentieth-century belief in the "myth of the frontier" (Highlighted) has
(A) made it difficult for Americans to adjust to an urbanized environment,
"Room for real adventure is limited, if it exists at all" and "most people inhabit an urban or suburban world that is overly regulated, hemmed in by routine, and presided over by scores of specialists and experts" indicate this
(B) helped Americans to conform to the expectations and demands of a market economy
Myth of frontier was related to traditional beliefs so that would not have helped people get used to market economy
(C) increased the number of trips planned and taken by Americans
The author has used that phrase in the context of advertising not number of trips
(D) encouraged Americans to resist the depersonalization and regulation of their daily Lives
From the passage we have no idea how consumers have reacted to depersonalization and regulation of their daily Lives
(E) allowed Americans to continue to valve qualities that have largely disappeared from their daily lives
We cannot see this anwhere in the passage that the Americans continued to regulate the flow of qualities that disappeared since passage clearly says 'adventure became a commondity' and 'they had little room of adventure'.
Ans A
5. The author would most probably agree with which of the following statements about advertising?
(A) Advertising is necessary because it helps to distribute the goods industry products.
We cannot say for sure whether he thinks advertising is necessary. The passage is more about ow advertising came into being and has maintained its means and ends
(B) Advertising has too much power over the economic well-being of the American people.
We cannot conclude author's opinion on this topic
(C) Advertising is crucial to the psychological well-being of most Americans because it allows them a richly imagined life outside their routines.
" prosaic world of commodities into a magical place of escape, illusion, and fantasy, to express imaginative freedom and creativity in the face of routine" does not indicate psychological well-being just because advertising takes them to a world of fantasy
(D) Advertising reveals the conflicts of twentieth-century American society by creating images that are incompatible with the realities of everyday life.
"advertising's means and ends remain basically unaltered because those who create ads have always experienced the same conflicts felt by other members of twentieth-century American society" indicates this
(E) Advertising undermines the basis of American society because it is antidernocratic.
We cannot conclude from the passage that advertising undermines the basis of American society
Ans D
6. The author is primarily interested in
(A) criticizing the methods used by American advertising
We dont know methods used by advertising except one and also the whole passage is not giving criticism for the same
(B) analyzing the means and ends of American advertising
Yes third para is about means and ends of advertising and first two paras given context for advertising, fourth para talks about society and how contemporary society is different from traditional and its basis for means and ends and last is about how generations have used the same form of advertising
(C) explaining the connections between the American economy and advertising
Connections are not ddiscussed at length. Passage only says advertising was used in competitive economy
(D) warning readers of the dangers posed by advertising
Author is not warning readers anything
(E) encouraging readers to become more skeptical consumers
He is not encouraging consumers to behave in a specific way
Ans B
7. According to the passage, it is surprising that the basis of-American advertising has changed so little since the late 1920's because
(A) American society has changed enormously since the 1920's
We cannot conclude that this is the reason for surprise that advertising chnaged little
(B) the electronic mass media are so much a part of daily experience
"To be sure, some changes have taken place since 1930, most notably the emergence and influence of the electronic media—radio and particularly television" indicates this
(C) the business of advertising is the creation of temporary images
This is not a reason for surprise for a little change in advertising
(D) the American public is much less adventurous than it was in the late 1920's
This is not a reason for surprise for a little change in advertising
(E) advertising developed so rapidly after the emergence of the mass media
This is not a reason for surprise for a little change in advertising
Ans B
8. The author's attitude toward the people who work in advertising can be best described as one of
(A) tolerant understanding
"it is not really surprising that generations of advertising people have aimed to transform a prosaic world of commodities into a magical place of escape, illusion, and fantasy, to express imaginative freedom and creativity in the face of routine" indicates tolerant understanding
(B) wholehearted admiration
He is not admiring them at all
(C) scornful superiority
He is not considering himself superior and nor is he scornful
(D) reluctant criticism
He is not offering criticim in a reluctant way
(E) amused contempt
He is not amused by these people
Ans A
9. According to the passage, the democratic ideology of the United States is at odds with a competitive market economy because
(A) individual freedom of choice and expression is inconsistent with group conformity and predictability
"These conflicts stem from a contradiction between our democratic ideology, with its emphasis on individual choice and freedom of expression, and an economy that encourages and indeed depends on conformity and predictability among both producers (employers as well as employees) and consumers" indicates this
(B) individual freedoms are unimportant in a society where competition for economic gain exists
We cannot conclude about importance
(C) the American democratic ideology is concerned with individual welfare, while the competitive market economy is concerned with group behavior
Not true
(D) most people believe that economic success is more important than individual freedom
We cannot infer this comparison
(E) such an economic system fails if people believe in individual freedom of choice
Cannot be inferred that system will fail
Ans A