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Posts: 1,341
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
45%
(medium)
Question Stats:
66% (01:43) correct
34%
(01:55)
wrong
based on 1001
sessions
History
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Cultural anthropologists who have been observing and interviewing customers in retail stores have announced a definitive theory to explain the effect that in-store product displays have on customer purchasing behavior.
Which of the following, if true, would be least likely to represent a benefit of the theory to retailers?
A. Retailers will be able to eliminate costly product displays that fail to increase sales.
B. Retailers will gain insight into how consumers determine whether or not to buy a particular product.
C. The new theory will make consumers aware of how product displays influence their purchasing decisions.
D. The new theory will determine what types of retail display gimmicks produce a negative reaction in consumers.
E. The new theory will explain why consumers often purchase at different stores goods that could be brought at just one store.
Which of the following, if true, would be least likely to represent a benefit of the theory to retailers?
A. Retailers will be able to eliminate costly product displays that fail to increase sales.
B. Retailers will gain insight into how consumers determine whether or not to buy a particular product.
C. The new theory will make consumers aware of how product displays influence their purchasing decisions.
D. The new theory will determine what types of retail display gimmicks produce a negative reaction in consumers.
E. The new theory will explain why consumers often purchase at different stores goods that could be brought at just one store.
Posts: 9
Why C is the correct answer? Is it talking about weakness the argument?
Posted from my mobile device
Posted from my mobile device
RaquelR1409
I think it's because option C is talking about customer awareness rather than the retailers interest.
I have also marked option A first hand, but after seeing the OA, the explanation came to my mind. Still I would wait for any expert to reply on this to know if my explanation is correct or not.
DisciplinedPrep
Which of the following, if true, would be least likely to represent a benefit of the theory to retailers?
Only C is not supporting the retailers cause and therefore is the correct answer.
If you observe carefully, you will see all other options are providing some sort of information that retailers can use to their advantage.
Hence C.
A. Retailers will be able to eliminate costly product displays that fail to increase sales.
B. Retailers will gain insight into how consumers determine whether or not to buy a particular product.
C. The new theory will make consumers aware of how product displays influence their purchasing decisions.
D. The new theory will determine what types of retail display gimmicks produce a negative reaction in consumers.
E. The new theory will explain why consumers often purchase at different stores goods that could be brought at just one store.
_________________
"Do not watch clock; Do what it does. KEEP GOING."
C gives the reason why the retailers will NOT want theory given or exposed. The "least" reason.
Is E wrong because its neither a benefit nor loss to retailer ?
zac123
No, see option E.
Quote:
This gives retailers proper reasons for remodeling their products or stores so that consumers may purchase from their store.So, this choice is an benefit for retailer.
Posts: 38
Though I marked C after POE, I am still not convinced with above explanations.
> The new theory will make consumers aware of how product displays influence their purchasing decisions.
If retailers know about this, isn't it a plus point? They can make changes in their strategies accordingly? This will be helpful for them.
Also, it's right that retailers wouldn't want their secret strategies to be discussed among consumers. But if they get to know from the survey, that their secrets are out, they can make the changes.
I am not convinced with C yet.
> The new theory will make consumers aware of how product displays influence their purchasing decisions.
If retailers know about this, isn't it a plus point? They can make changes in their strategies accordingly? This will be helpful for them.
Also, it's right that retailers wouldn't want their secret strategies to be discussed among consumers. But if they get to know from the survey, that their secrets are out, they can make the changes.
I am not convinced with C yet.
FlyingCycle
I think the key here is noting "least likely" in the question: Which of the following, if true, would be least likely to represent a benefit of the theory to retailers?
Of all the answers, C is comparatively less likely to benefit retailers (i.e., it doesn't mean answer c will negatively impact retailers; we actually don't know if it will have a net positive, negative, or neutral effect).
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