To suit the needs of corporate clients, advertising agencies have

Question

To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally developed for political campaigns. This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.

The Statements above, if true, most seriously undermine which one of the following assertions?

(A) The usefulness of an advertising campaign is based solely on the degree to which the campaigns advertisements persuade their audiences

(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote

(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns

(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation

(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns., advertising agencies have successfully modified a strategy originally developed for political campaigns

TheUltimate · Answer

To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally developed for political campaigns. This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.

The Statements above, if true, most seriously undermine which one of the following assertions?

Assumption: If a controversy is created and the advertisement is in news then there are chances of getting recognition in the public - in turn indirectly making the public view the advertisement and persuading them.

(A) The usefulness of an advertising campaign is based solely on the degree to which the campaigns advertisements persuade their audiences. -- if advert can only be judged by it is's usefulness then creating a controversy and beings no results.

(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote  out of scope not about political advert

(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns   in-spite who and they made it, still can have impact as mentioned that it is successfully modified to be apt for corporate client

(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation  strengthen's - Controversy can bring attention and in turn recognition - thus it succeeds

(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns., advertising agencies have successfully modified a strategy originally developed for political campaigns  has no affect on the conclusion - whether it will be a successful advert

arora1 · Answer

Here we need to identify an answer option which is damaged by the truth of the question stem
prethinking:
1. find a difference between political campaign and corporate ads
2. find a flaw in the strategy used for political campaign

A: prethinking point 1. Since the audience ONLY bases its decision on persuasion, this strategy - of controversial advertisements- did not work at all. Hence this option is damaged by the question stem and is the answer. the public opinion and the principle behind the strategy are in contrast 
B: This looks like a convincing second option. however, the "small percentage" in the option made me reject the choice. the option states that the strategy worked, but for a small percentage. But it still worked
C:Out of scope. we are not bothered if ever the political campaigns were transformed by strategies from corporate advertisements. Even if they were, the question stem does not weaken or harm this conclusion.
D: this is infact strengthened by the given statements. because corporations are not concerned with enhancing goodwill, strategy - of controversial advertisements- is likely to work
E: Out of scope. here we are concerned with agencies modifying the strategy used in political campaigns

mykrasovski · Answer

This is a strange question. It resembles the Inference question because it asks to use the information in the prompt to undermine one of the five options... So, is this a Weaken or Inference question?

I might be wrong, but I have never seen a similar GMAT problem.

VeritasPrepErika · Answer

So first thing to note here:  this appears to be an LSAT question , so I wouldn't take this as a particularly representative example of GMAT CR questions. That said, the GMAT does sometimes play around with the form, so being prepared for something like this isn't a bad idea.

This is a weird question because, like an inference question, we are drawing a conclusion — the stimulus is entirely made of premises, and the answer choices are all conclusions. However, unlike an inference question (where the correct conclusion must be 100% true given the premises), the correct conclusion is meant to be false: the premises should not lead to the conclusion. We can almost think of an inference question as a reverse strengthen, whereas this question is a reverse weaken.

So it doesn't fit nicely into one of the classic question type boxes that we normally see. This, again, is likely because it isn't a GMAT problem, but if you did see something like this on test day, I would be prepared to bring elements of both Inference and Weaken to the table.

Bunuel · Answer

OFFICIAL EXPLANATION

(A) Yes.  The point of the passage is that advertising that develops name recognition—even negative recognition—can be effective.

(B) No. The voters may be influenced by advertising campaigns without realizing it or admitting it.

(C) No. The passage states that strategies for corporate advertising have been borrowed from political campaigns, not the other way around.

(D) No. The statements actually support this conclusion since the strategy is concerned with developing name recognition (positive or negative), and it has been applied.

(E) No. This is independent of the statements in the passage.

arushi118 · Answer

Bunuel  Why is C incorrect - as this option is also undermined by this statement: "advertising agencies have successfully modified a strategy originally developed for political campaigns"

To suit the needs of corporate clients, advertising agencies have

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To suit the needs of corporate clients, advertising agencies have

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