Hi
prerna17Thanks for posting. We have evaluated your profile. Here is our assessment.
In the Indian women's quota at ISB and IIM ABC, files from marketing services backgrounds get read primarily on two things: whether client ownership is demonstrable at a level that goes beyond execution and whether the post-MBA goal is specific enough to survive scrutiny.
- The Dentsu Account Manager role is the strongest card here, because UK-market campaigns for Vodafone and Marina Bay Sands involve real client accountability, not just task delivery. That scope needs to come through explicitly in the resume and essays, with numbers: budget sizes managed, revenue or efficiency outcomes, and team size. Committees reading a five-year marketing profile will look for that evidence by the second page, and if it isn't there, the work reads as capable execution rather than leadership.
- Running a travel venture to ₹50 lakh in revenue while holding a full-time corporate role is genuinely unusual in this applicant pool, and it's directly adjacent to the stated goal of building an education business. That coherence matters: a reader can trace a line from vendor consulting through account leadership through entrepreneurship to "I want to build an edtech company," which is a more convincing arc than most candidates produce.
- On score: at ISB the realistic floor for a profile like this is around a current GMAT 655-665 or an equivalent GRE score. Anything comfortably above that range shifts the evaluation entirely onto the essays and recommendations, which on this profile is where the file actually wins or loses.
A focused goals essay that names the education business model, the market gap, and exactly what the MBA curriculum and alumni network unlock would do more for this application than any further credential.
Hope this helps. Feel free to come back with more queries as needed.
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prerna17
Profile Summary for ISB/IIM ABC PGP MBA EvaluationI am a 25-year-old female marketing professional with 5 years of experience in digital marketing, performance marketing, and client consulting.
Academic Background- Class 10: 9.4 CGPA
- Class 12: 91.5% (Best of 4), 89.5% Overall
Professional ExperienceFIS Global (Supporting Google) – Google Ads Specialist- Worked on Google's advertising ecosystem as a Google Ads Specialist (vendor role).
- Helped businesses optimize their Google Ads campaigns and improve digital marketing performance.
Wipro (Supporting Meta) – Meta Marketing Pro- Worked with Meta as a vendor partner, representing Meta to businesses.
- Consulted directly with CEOs, founders, and marketing leaders to develop Meta advertising strategies and growth plans.
- Provided strategic recommendations to help businesses improve their marketing outcomes.
Dentsu International – Account Manager (Current)- Currently working as an Account Manager, leading a team responsible for media planning, campaign execution, optimization, and performance reporting.
- Manage advertising campaigns for clients in the UK market.
- Worked with global brands including Vodafone and Marina Bay Sands, handling end-to-end campaign management and media planning.
Entrepreneurial ExperienceAlongside my full-time job, I founded a travel initiative focused on organizing student trips. The venture has:
- Generated over ₹50 lakh in revenue.
- Successfully organized 4+ trips.
- Enabled 300+ students to travel through curated experiences.
Managing the business involved marketing, sales, operations, customer experience, vendor management, and financial planning while balancing a full-time corporate career.
Leadership & Personal Brand- Built a professional presence on LinkedIn with 5,000+ followers by sharing insights on digital marketing, careers, and industry trends.
- Passionate about mentoring students and helping young professionals build successful careers in digital marketing.
I am looking to pursue an MBA at ISB/IIM ABC to strengthen my leadership and business strategy skills and accelerate my long-term goal of building a scalable education business that helps students become industry-ready digital marketers.
Please guide me what score should I target/ any other B schools or programs that I should consider