Client: You've recommended that we use humor in our new radio

Question

Client: You've recommended that we use humor in our new radio advertising campaign. Why be funny on the radio when we haven't been funny in advertising campaigns for other media? Advertising director: Because humor on the radio is very engaging. Two other common approaches to radio advertising-using announcers and producing short catchy songs or jingles-are both so inherent in the existing radio programming that commercials using those two approaches often get lost in the programs. Humor, on the other hand, is rare-so rare it stands out and engages completely. The advertising director's argument depends on an assumption of cause and effect. Indicate by an appropriate selection which of the statements in the table most accurately describes the cause of such an effect, and which most accurately describes such an effect. Make only two selections, one in each column. https://gmatclub.com/forum/download/file.php?id=83115 GMAT-Club-Forum-h1gdv4d1.png

jack5397 · Answer

Cause - A particular type of radio advertising presents a rare form of radio programming.

Reason - Humor, on the other hand, is rare-so rare it stands out and engages completely.

Effect - Listeners are more likely to find an advertisement engaging.

Reason- Because humor on the radio is very engaging.

Bismuth83 · Answer

1. We are asked to  find which statement is a cause and which is an effect.

2. Let's first analyze our options. 4 statements are in the form of  "Listeners are ...(action)..."  These are most likely not causes but possible effects. That leaves  "A particular type of radio advertising presents a rare form of radio programming"  as our cause.

3.  "A particular type of radio advertising presents a rare form of radio programming."  This is referring to using humor for radio advertising. According to the information provided:  "Humor, on the other hand, is rare-so rare it stands out and engages completely."  That means  "Listeners are more likely to find an advertisement engaging"  works as a cause.

4. So, our answer will be:   Cause -  "A particular type of radio advertising presents a rare form of radio programming"   and  Effect -  "Listeners are more likely to find an advertisement engaging."

lily123400 · Answer

Originally I got this wrong but here's my train of thought for the right answer:
The announcer says that humor is very rare and that stands out --> that is the cause of why we are looking to use humor. It's pretty much directly stated. 
I missed it the first time because I was thinking humor = funny but the passage says rare. 
"So they engage completely" --> this is the outcome of the humor being rare.

Cause	Effects
		Listeners are more likely to recall the content of an advertisement.
		Listeners are likely to laugh while listening to an advertisement.
		A particular type of radio advertising presents a rare form of radio programming.
		Listeners tend to ignore advertising on the radio.
		Listeners are more likely to find an advertisement engaging.

Client: You've recommended that we use humor in our new radio

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Client: You've recommended that we use humor in our new radio

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