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Website Optimization Analyst: Although the website of Sellalot Inc.

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Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 21 Oct 2015, 11:30
3
8
00:00
A
B
C
D
E

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  95% (hard)

Question Stats:

46% (02:05) correct 54% (02:18) wrong based on 322 sessions

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Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Which of the following would it be most useful to establish in order to evaluate the analyst's argument?

A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning

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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 21 Oct 2015, 12:16
1
reto wrote:
Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Which of the following would it be most useful to establish in order to evaluate the analyst's argument?

A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning

Conclusion: poor content => deter potential customers from choosing Sellalot even though there is high website traffic now.

A - Out of scope
B - If great traffic is from new visitors, ditort the conclusion. If great traffic is from existing customers, strengthen the conclusion

CORRECT
C - Yes or No does not impact on conclusion
D - Same C
E - Out of scope

Ans B
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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 22 Oct 2015, 07:29
IMO C.

Conclusion: the large scope of this traffic actually damages the company.
Support: the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Line of reasoning: The author assumes that deterred potential customers are actually significant to cause the damage to the company. In other words, we are interested in the new visitors who do not become customers. If they are proportionate to no. of visitors, the traffic is actually damaging to the company. Thus, the author has got a point. If they are not, author's claim weakens.

C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website - this addresses the issue at hand.
B. Whether the great majority of traffic is new visitors or existing customers using the website services - this looks attractive, but even if the great majority of traffic is existing customers, company can still lose the potential customers and thus the damage.
E. Whether the potential earnings from lost customers exceed the website's earning - If the answer is 'yes', sure that causes great damage, but if the answer is 'no' still that is a damage. Let's say company total earning = $20 Mn and lost earnings = $15 Mn. That's a huge damage.

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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 22 Oct 2015, 09:53
Dear Binit,

Your analysis is flawed.

Read the question stem again, it is not the weaken question.

Answer to this question is B.

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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 22 Oct 2015, 09:59
binit wrote:
IMO C.

Conclusion: the large scope of this traffic actually damages the company.
Support: the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Line of reasoning: The author assumes that deterred potential customers are actually significant to cause the damage to the company. In other words, we are interested in the new visitors who do not become customers. If they are proportionate to no. of visitors, the traffic is actually damaging to the company. Thus, the author has got a point. If they are not, author's claim weakens.

C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website - this addresses the issue at hand.
B. Whether the great majority of traffic is new visitors or existing customers using the website services - this looks attractive, but even if the great majority of traffic is existing customers, company can still lose the potential customers and thus the damage.
E. Whether the potential earnings from lost customers exceed the website's earning - If the answer is 'yes', sure that causes great damage, but if the answer is 'no' still that is a damage. Let's say company total earning = $20 Mn and lost earnings = $15 Mn. That's a huge damage.

Binit.



Dear Binit,

IMO : B should be the answer.

For Option C:

answer choice C doesn't provide enough to evaluate the analyst's claim, as it only mentions about the lost customers.
We do not know whether the number of gained customers is also proportionate to the number of visitors (and in what proportion), so we cannot determine whether the abundant traffic is damaging to the company or not.
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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 22 Oct 2015, 10:22
Hi WillGetIt and onedayill,

Thanks for correcting me. I understand my fault now, may be I was overthinking.

But I have a doubt about B Even if the great majority of traffic is existing customers, still it is a damage, bcos the company still loses some potential customers. Pls help me understand.

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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 22 Oct 2015, 19:25
Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Which of the following would it be most useful to establish in order to evaluate the analyst's argument?

A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning

Conclusion : the large scope of this traffic actually damages the company.

Supporting Premise-1 : website of Sellalot Inc. enjoys abundant Internet traffic,

Supporting Premise-2: While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

The fight is between C and D.

C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website

Argument talks about possible loss of potential customers due to poor web design and content. It also says about the abundant internet traffic on their website.

This choice doesn't tell us about the impact of website on new potential customers.

D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website

If answer is yes, argument will be strengthened.
If answer is no, argument will be weakened.

Hence, D.
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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 24 Oct 2015, 12:41
Between B and D.
I choose D, but the info we get from B is most useful because proportionate doesn't necessary means the number of new customer is higher than the number of existing customer who visited the website.
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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 25 Oct 2015, 04:02
jurin wrote:
Between B and D.
I choose D, but the info we get from B is most useful because proportionate doesn't necessary means the number of new customer is higher than the number of existing customer who visited the website.


OE:

To solve this Investigation question, first break down the argument. The first sentence describes an opposition (Although): it begins with a factual premise but ends with a contradicting judgment - the conclusion. The second sentence is a premise which supports the conclusion:

Premise A: Sellalot Inc. has lots of traffic through its website
+
Premise B: The website is poor and puts off many of the company's potential customers
=
Conclusion: The abundant traffic on Sellalot's website is actually damaging the company

Vital factor: ?

You are required to find the factor which is most crucial to the analyst's conclusion. The correct answer is a question which could support or weaken the conclusion depending on its answer.

The analyst concludes that the abundant traffic damages the company because Sellalot's inferior website deters people from becoming Sellalot's customers. In other words, the more new visitors pass through the website, the more potential customers are lost.

If most of the traffic is that of new visitors, then the analyst may be right; however, if most of the traffic is of existing customers who are using the website, then this abundant traffic is not a problem.
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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 08 Nov 2015, 11:12
chose B:

CON: web designing deters potential customers

Pre: (1) there are lots of web visits

(2) many were deterred by the poor design

the weakest is: it assumes all the visits would, if better design, buy.

struggled with A for a while: if there could be a better designing and it then caused a surge of new customers, it actually can prove the designing is the problem

Chose B: quite a poor rephrase of my fixed answer but very acceptable. Then decided A is too indirect in reasoning and too simple for GMAT
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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 06 Dec 2017, 20:13
reto wrote:
jurin wrote:
Between B and D.
I choose D, but the info we get from B is most useful because proportionate doesn't necessary means the number of new customer is higher than the number of existing customer who visited the website.


OE:

To solve this Investigation question, first break down the argument. The first sentence describes an opposition (Although): it begins with a factual premise but ends with a contradicting judgment - the conclusion. The second sentence is a premise which supports the conclusion:

Premise A: Sellalot Inc. has lots of traffic through its website
+
Premise B: The website is poor and puts off many of the company's potential customers
=
Conclusion: The abundant traffic on Sellalot's website is actually damaging the company

Vital factor: ?

You are required to find the factor which is most crucial to the analyst's conclusion. The correct answer is a question which could support or weaken the conclusion depending on its answer.

The analyst concludes that the abundant traffic damages the company because Sellalot's inferior website deters people from becoming Sellalot's customers. In other words, the more new visitors pass through the website, the more potential customers are lost.

If most of the traffic is that of new visitors, then the analyst may be right; however, if most of the traffic is of existing customers who are using the website, then this abundant traffic is not a problem.

Hey Reto.

With this reasoning from OE, if we choose B then B has got to mention existing customers also. How could we then come down to this option because existing customers may be a lot more than new ones in number.

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Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

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New post 19 Dec 2017, 13:04
Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Which of the following would it be most useful to establish in order to evaluate the analyst's argument?

A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website -Whether a company can provide better deals or not is out of scope
B. Whether the great majority of traffic is new visitors or existing customers using the website services -Correct. If the new customers are higher in number than the existing ones then the conclusion is strengthened and the website might loose potential customers
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website -out of scope
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website- out of scope
E. Whether the potential earnings from lost customers exceed the website's earning -earnings are out of scope
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Re: Website Optimization Analyst: Although the website of Sellalot Inc. &nbs [#permalink] 19 Dec 2017, 13:04
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