GMAT Question of the Day - Daily to your Mailbox; hard ones only

 It is currently 19 Feb 2019, 09:12

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

## Events & Promotions

###### Events & Promotions in February
PrevNext
SuMoTuWeThFrSa
272829303112
3456789
10111213141516
17181920212223
242526272812
Open Detailed Calendar
• ### Free GMAT Prep Hour

February 20, 2019

February 20, 2019

08:00 PM EST

09:00 PM EST

Strategies and techniques for approaching featured GMAT topics. Wednesday, February 20th at 8 PM EST

February 21, 2019

February 21, 2019

10:00 PM PST

11:00 PM PST

Kick off your 2019 GMAT prep with a free 7-day boot camp that includes free online lessons, webinars, and a full GMAT course access. Limited for the first 99 registrants! Feb. 21st until the 27th.

# Website Optimization Analyst: Although the website of Sellalot Inc.

Author Message
TAGS:

### Hide Tags

Retired Moderator
Joined: 29 Apr 2015
Posts: 839
Location: Switzerland
Concentration: Economics, Finance
Schools: LBS MIF '19
WE: Asset Management (Investment Banking)
Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

21 Oct 2015, 11:30
3
8
00:00

Difficulty:

95% (hard)

Question Stats:

46% (02:04) correct 54% (02:20) wrong based on 330 sessions

### HideShow timer Statistics

Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Which of the following would it be most useful to establish in order to evaluate the analyst's argument?

A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning

_________________

Saving was yesterday, heat up the gmatclub.forum's sentiment by spending KUDOS!

PS Please send me PM if I do not respond to your question within 24 hours.

Manager
Joined: 11 Sep 2013
Posts: 108
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

21 Oct 2015, 12:16
1
reto wrote:
Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Which of the following would it be most useful to establish in order to evaluate the analyst's argument?

A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning

Conclusion: poor content => deter potential customers from choosing Sellalot even though there is high website traffic now.

A - Out of scope
B - If great traffic is from new visitors, ditort the conclusion. If great traffic is from existing customers, strengthen the conclusion

CORRECT
C - Yes or No does not impact on conclusion
D - Same C
E - Out of scope

Ans B
Manager
Joined: 02 Nov 2014
Posts: 187
GMAT Date: 08-04-2015
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

22 Oct 2015, 07:29
IMO C.

Conclusion: the large scope of this traffic actually damages the company.
Support: the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Line of reasoning: The author assumes that deterred potential customers are actually significant to cause the damage to the company. In other words, we are interested in the new visitors who do not become customers. If they are proportionate to no. of visitors, the traffic is actually damaging to the company. Thus, the author has got a point. If they are not, author's claim weakens.

C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website - this addresses the issue at hand.
B. Whether the great majority of traffic is new visitors or existing customers using the website services - this looks attractive, but even if the great majority of traffic is existing customers, company can still lose the potential customers and thus the damage.
E. Whether the potential earnings from lost customers exceed the website's earning - If the answer is 'yes', sure that causes great damage, but if the answer is 'no' still that is a damage. Let's say company total earning = \$20 Mn and lost earnings = \$15 Mn. That's a huge damage.

Binit.
Verbal Forum Moderator
Joined: 15 Apr 2013
Posts: 181
Location: India
Concentration: General Management, Marketing
GMAT Date: 11-23-2015
GPA: 3.6
WE: Science (Other)
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

22 Oct 2015, 09:53
Dear Binit,

Read the question stem again, it is not the weaken question.

Answer to this question is B.

Regards
Senior Manager
Joined: 25 Feb 2010
Posts: 341
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

22 Oct 2015, 09:59
binit wrote:
IMO C.

Conclusion: the large scope of this traffic actually damages the company.
Support: the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Line of reasoning: The author assumes that deterred potential customers are actually significant to cause the damage to the company. In other words, we are interested in the new visitors who do not become customers. If they are proportionate to no. of visitors, the traffic is actually damaging to the company. Thus, the author has got a point. If they are not, author's claim weakens.

C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website - this addresses the issue at hand.
B. Whether the great majority of traffic is new visitors or existing customers using the website services - this looks attractive, but even if the great majority of traffic is existing customers, company can still lose the potential customers and thus the damage.
E. Whether the potential earnings from lost customers exceed the website's earning - If the answer is 'yes', sure that causes great damage, but if the answer is 'no' still that is a damage. Let's say company total earning = \$20 Mn and lost earnings = \$15 Mn. That's a huge damage.

Binit.

Dear Binit,

IMO : B should be the answer.

For Option C:

answer choice C doesn't provide enough to evaluate the analyst's claim, as it only mentions about the lost customers.
We do not know whether the number of gained customers is also proportionate to the number of visitors (and in what proportion), so we cannot determine whether the abundant traffic is damaging to the company or not.
_________________

GGG (Gym / GMAT / Girl) -- Be Serious

Its your duty to post OA afterwards; some one must be waiting for that...

Manager
Joined: 02 Nov 2014
Posts: 187
GMAT Date: 08-04-2015
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

22 Oct 2015, 10:22
Hi WillGetIt and onedayill,

Thanks for correcting me. I understand my fault now, may be I was overthinking.

But I have a doubt about B Even if the great majority of traffic is existing customers, still it is a damage, bcos the company still loses some potential customers. Pls help me understand.

Binit.
Manager
Joined: 15 May 2010
Posts: 159
Location: India
Concentration: Strategy, General Management
WE: Engineering (Manufacturing)
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

22 Oct 2015, 19:25
Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Which of the following would it be most useful to establish in order to evaluate the analyst's argument?

A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning

Conclusion : the large scope of this traffic actually damages the company.

Supporting Premise-1 : website of Sellalot Inc. enjoys abundant Internet traffic,

Supporting Premise-2: While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

The fight is between C and D.

C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website

Argument talks about possible loss of potential customers due to poor web design and content. It also says about the abundant internet traffic on their website.

This choice doesn't tell us about the impact of website on new potential customers.

D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website

If answer is yes, argument will be strengthened.
If answer is no, argument will be weakened.

Hence, D.
Intern
Joined: 12 Jul 2015
Posts: 11
Concentration: Strategy, Finance
GPA: 3.62
WE: Project Management (Energy and Utilities)
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

24 Oct 2015, 12:41
Between B and D.
I choose D, but the info we get from B is most useful because proportionate doesn't necessary means the number of new customer is higher than the number of existing customer who visited the website.
Retired Moderator
Joined: 29 Apr 2015
Posts: 839
Location: Switzerland
Concentration: Economics, Finance
Schools: LBS MIF '19
WE: Asset Management (Investment Banking)
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

25 Oct 2015, 04:02
jurin wrote:
Between B and D.
I choose D, but the info we get from B is most useful because proportionate doesn't necessary means the number of new customer is higher than the number of existing customer who visited the website.

OE:

To solve this Investigation question, first break down the argument. The first sentence describes an opposition (Although): it begins with a factual premise but ends with a contradicting judgment - the conclusion. The second sentence is a premise which supports the conclusion:

Premise A: Sellalot Inc. has lots of traffic through its website
+
Premise B: The website is poor and puts off many of the company's potential customers
=
Conclusion: The abundant traffic on Sellalot's website is actually damaging the company

Vital factor: ?

You are required to find the factor which is most crucial to the analyst's conclusion. The correct answer is a question which could support or weaken the conclusion depending on its answer.

The analyst concludes that the abundant traffic damages the company because Sellalot's inferior website deters people from becoming Sellalot's customers. In other words, the more new visitors pass through the website, the more potential customers are lost.

If most of the traffic is that of new visitors, then the analyst may be right; however, if most of the traffic is of existing customers who are using the website, then this abundant traffic is not a problem.
_________________

Saving was yesterday, heat up the gmatclub.forum's sentiment by spending KUDOS!

PS Please send me PM if I do not respond to your question within 24 hours.

Manager
Joined: 13 Sep 2015
Posts: 82
Location: United States
GMAT 1: 770 Q50 V45
GPA: 3.84
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

08 Nov 2015, 11:12
chose B:

CON: web designing deters potential customers

Pre: (1) there are lots of web visits

(2) many were deterred by the poor design

the weakest is: it assumes all the visits would, if better design, buy.

struggled with A for a while: if there could be a better designing and it then caused a surge of new customers, it actually can prove the designing is the problem

Chose B: quite a poor rephrase of my fixed answer but very acceptable. Then decided A is too indirect in reasoning and too simple for GMAT
Manager
Joined: 07 Sep 2013
Posts: 62
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

06 Dec 2017, 20:13
reto wrote:
jurin wrote:
Between B and D.
I choose D, but the info we get from B is most useful because proportionate doesn't necessary means the number of new customer is higher than the number of existing customer who visited the website.

OE:

To solve this Investigation question, first break down the argument. The first sentence describes an opposition (Although): it begins with a factual premise but ends with a contradicting judgment - the conclusion. The second sentence is a premise which supports the conclusion:

Premise A: Sellalot Inc. has lots of traffic through its website
+
Premise B: The website is poor and puts off many of the company's potential customers
=
Conclusion: The abundant traffic on Sellalot's website is actually damaging the company

Vital factor: ?

You are required to find the factor which is most crucial to the analyst's conclusion. The correct answer is a question which could support or weaken the conclusion depending on its answer.

The analyst concludes that the abundant traffic damages the company because Sellalot's inferior website deters people from becoming Sellalot's customers. In other words, the more new visitors pass through the website, the more potential customers are lost.

If most of the traffic is that of new visitors, then the analyst may be right; however, if most of the traffic is of existing customers who are using the website, then this abundant traffic is not a problem.

Hey Reto.

With this reasoning from OE, if we choose B then B has got to mention existing customers also. How could we then come down to this option because existing customers may be a lot more than new ones in number.

Sent from my Redmi Note 4 using GMAT Club Forum mobile app
BSchool Forum Moderator
Joined: 28 Mar 2017
Posts: 1219
Location: India
GMAT 1: 730 Q49 V41
GPA: 4
Re: Website Optimization Analyst: Although the website of Sellalot Inc.  [#permalink]

### Show Tags

19 Dec 2017, 13:04
Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.

Which of the following would it be most useful to establish in order to evaluate the analyst's argument?

A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website -Whether a company can provide better deals or not is out of scope
B. Whether the great majority of traffic is new visitors or existing customers using the website services -Correct. If the new customers are higher in number than the existing ones then the conclusion is strengthened and the website might loose potential customers
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website -out of scope
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website- out of scope
E. Whether the potential earnings from lost customers exceed the website's earning -earnings are out of scope
_________________
Re: Website Optimization Analyst: Although the website of Sellalot Inc.   [#permalink] 19 Dec 2017, 13:04
Display posts from previous: Sort by