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20 Jun 2025, 03:05
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Via Global Focus
The article "What Aspiring Business Students Want Now-and What They Need for the Future" by Andrew Walker, published in EFMD Global Focus (Vol. 19 Issue 03, 2025), presents key insights from the Graduate Management Admission Council's (GMAC) 2024 Prospective Students Survey, which gathered responses from nearly 5,000 candidates across almost 150 countries.
Summary
The article highlights that prospective business school students are increasingly concerned about the return on investment (ROI) of graduate management education (GME), especially amid ongoing economic and geopolitical challenges. Cost remains the top barrier for candidates, with a growing expectation to fund degrees through financial aid, though this varies by region. Despite these concerns, candidates prioritize career outcomes and ROI over program rankings and cost when choosing where to apply.
A major trend is the rising interest in integrating artificial intelligence (AI) into business school curricula, with nearly half of respondents in 2024 considering AI essential, up from 29% in 2022. However, interest in AI does not always correlate with a country's AI development, suggesting a gap in understanding how AI applies to business contexts.
The article emphasizes that business schools should focus on developing core skills valued by both students and employers, such as strategic thinking and problem-solving, rather than training students as technologists. There is also a notable misalignment: employers value "human skills" like teamwork, adaptability, emotional intelligence, and grit more than candidates do, indicating an area where schools can better coach students.
Geopolitical factors and rising costs have influenced candidates' study destination preferences, with more students opting for programs closer to home, especially in regions like Asia and Africa. Indian students, for example, show a marked increase in plans to apply to domestic programs.
Most Interesting Point
The most interesting insight is the paradoxical disconnect between the level of AI development in a candidate's home country and their interest in AI education within business schools. For instance, candidates from AI-leading countries like France and the UK show relatively low interest in AI integration in curricula. This suggests that prospective students may not yet fully grasp how AI can be leveraged in business contexts, presenting a significant opportunity for business schools to clarify and market the practical business applications of AI as part of their value proposition 10.
This nuanced understanding of candidate priorities, skills alignment, and the evolving role of AI provides valuable guidance for business schools aiming to remain relevant and attractive in a rapidly changing educational and economic landscape.
GMAT AI 1.png [ 324.98 KiB | Viewed 588 times ]
GMAT AI 2.png [ 564.09 KiB | Viewed 589 times ]
GMAT AI 3.png [ 375.31 KiB | Viewed 587 times ]
Quote:
The article "What Aspiring Business Students Want Now-and What They Need for the Future" by Andrew Walker, published in EFMD Global Focus (Vol. 19 Issue 03, 2025), presents key insights from the Graduate Management Admission Council's (GMAC) 2024 Prospective Students Survey, which gathered responses from nearly 5,000 candidates across almost 150 countries.
Summary
The article highlights that prospective business school students are increasingly concerned about the return on investment (ROI) of graduate management education (GME), especially amid ongoing economic and geopolitical challenges. Cost remains the top barrier for candidates, with a growing expectation to fund degrees through financial aid, though this varies by region. Despite these concerns, candidates prioritize career outcomes and ROI over program rankings and cost when choosing where to apply.
A major trend is the rising interest in integrating artificial intelligence (AI) into business school curricula, with nearly half of respondents in 2024 considering AI essential, up from 29% in 2022. However, interest in AI does not always correlate with a country's AI development, suggesting a gap in understanding how AI applies to business contexts.
The article emphasizes that business schools should focus on developing core skills valued by both students and employers, such as strategic thinking and problem-solving, rather than training students as technologists. There is also a notable misalignment: employers value "human skills" like teamwork, adaptability, emotional intelligence, and grit more than candidates do, indicating an area where schools can better coach students.
Geopolitical factors and rising costs have influenced candidates' study destination preferences, with more students opting for programs closer to home, especially in regions like Asia and Africa. Indian students, for example, show a marked increase in plans to apply to domestic programs.
Most Interesting Point
The most interesting insight is the paradoxical disconnect between the level of AI development in a candidate's home country and their interest in AI education within business schools. For instance, candidates from AI-leading countries like France and the UK show relatively low interest in AI integration in curricula. This suggests that prospective students may not yet fully grasp how AI can be leveraged in business contexts, presenting a significant opportunity for business schools to clarify and market the practical business applications of AI as part of their value proposition 10.
This nuanced understanding of candidate priorities, skills alignment, and the evolving role of AI provides valuable guidance for business schools aiming to remain relevant and attractive in a rapidly changing educational and economic landscape.
Attachment:
GMAT AI 1.png [ 324.98 KiB | Viewed 588 times ]
Attachment:
GMAT AI 2.png [ 564.09 KiB | Viewed 589 times ]
Attachment:
GMAT AI 3.png [ 375.31 KiB | Viewed 587 times ]
20 Jun 2025, 11:59
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Interesting. Hearing from all the recent NBA graduates who are looking for jobs, it is super hard to get anything in A.I.
All of them have been in school for the last two years so none of them have AI work experience but that is the only thing that all the startups are looking for is 5 years of AI work experience 😂
All of them have been in school for the last two years so none of them have AI work experience but that is the only thing that all the startups are looking for is 5 years of AI work experience 😂
