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# What Marketing term is used in this scenario?

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Intern
Joined: 22 May 2013
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What Marketing term is used in this scenario? [#permalink]

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22 May 2013, 15:24
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

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Director
Status: Can't wait for August!
Joined: 13 Sep 2011
Posts: 988

Kudos [?]: 352 [0], given: 109

Location: United States (MA)
Concentration: Marketing, Strategy
GMAT 1: 660 Q44 V37
GMAT 2: 680 Q45 V38
GMAT 3: 710 Q45 V42
GPA: 3.32
WE: Information Technology (Retail)
Re: What Marketing term is used in this scenario? [#permalink]

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22 May 2013, 18:32
rabz12 wrote:
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

cannibalization?

Are we doing your marketing 101 homework for you?

Kudos [?]: 352 [0], given: 109

Senior Manager
Joined: 31 Oct 2011
Posts: 484

Kudos [?]: 223 [0], given: 57

Schools: Johnson '16 (M)
GMAT 1: 690 Q45 V40
WE: Asset Management (Mutual Funds and Brokerage)
Re: What Marketing term is used in this scenario? [#permalink]

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22 May 2013, 19:02
highwyre237 wrote:
rabz12 wrote:
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

cannibalization?

Are we doing your marketing 101 homework for you?

Haha was going to write the exact same thing!
_________________

My Applicant Blog: http://hamm0.wordpress.com/

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Intern
Joined: 22 May 2013
Posts: 2

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Re: What Marketing term is used in this scenario? [#permalink]

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25 May 2013, 15:35
hamm0 wrote:
highwyre237 wrote:
rabz12 wrote:
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

cannibalization?

Are we doing your marketing 101 homework for you?

Thanks for your swift reply, but I am not a marketing student, FYI I don't have a degree even remotely related to this area.! I'm a photographer. I've heard this term a long ago and I can't retrieve it, unfortunately.

P.S. It's not cannibalization.

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Location: Los Angeles, CA
Re: What Marketing term is used in this scenario? [#permalink]

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31 May 2013, 13:08
rabz12 wrote:
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

To be snarky, I was going to fill in the blanks and say "trying to keep up with Canon."

I also don't think it's cannibalization because video camcorders are actually inferior to DSLR with video capability as you know, given that DSLRs are full frame, larger sensors (and especially now where they can be hacked to spit out RAW rather than compressed files). There's a lot of jargon in marketing at times. It's really about retiring older formats/technologies (i.e. mini-DV) for newer ones.
_________________

Alex Chu
alex@mbaapply.com
http://www.mbaapply.com

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Re: What Marketing term is used in this scenario?   [#permalink] 31 May 2013, 13:08
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