Last visit was: 08 May 2026, 21:32 It is currently 08 May 2026, 21:32
Home
Messages
Tests
Schools
Events
Close
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Go to My Error Log Learn more
Close
Request Expert Reply
Confirm Cancel
avatar
rabz12
avatar
Joined: 22 May 2013
Last visit: 13 Jun 2013
Posts: 2
Posts: 2
Kudos: 0
What Marketing term is used in this scenario? 22 May 2013, 15:24
Kudos
Add Kudos
Bookmarks
Bookmark this Post
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.
User avatar
highwyre237
User avatar
Joined: 13 Sep 2011
Last visit: 17 Jun 2020
Posts: 983
Own Kudos:
365
Given Kudos: 109
Status:Can't wait for August!
Location: United States (MA)
Concentration: Marketing, Strategy
Schools: Johnson '15 (M) Tuck '15 (D) Duke '15 (WL)
GMAT 1: 660 Q44 V37
GMAT 2: 680 Q45 V38
GMAT 3: 710 Q45 V42
GPA: 3.32
WE:Information Technology (Retail: E-commerce)
Products:
My Reviews
Schools: Johnson '15 (M) Tuck '15 (D) Duke '15 (WL)
GMAT 3: 710 Q45 V42
Posts: 983
Kudos: 365
What Marketing term is used in this scenario? 22 May 2013, 18:32
Kudos
Add Kudos
Bookmarks
Bookmark this Post
rabz12
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.
Show more

cannibalization?

Are we doing your marketing 101 homework for you?
User avatar
hamm0
User avatar
Joined: 31 Oct 2011
Last visit: 31 Mar 2015
Posts: 474
Own Kudos:
295
Given Kudos: 57
Schools: Johnson '16 (M)
GMAT 1: 690 Q45 V40
WE:Asset Management (Mutual Funds and Brokerage)
Schools: Johnson '16 (M)
GMAT 1: 690 Q45 V40
Posts: 474
Kudos: 295
What Marketing term is used in this scenario? 22 May 2013, 19:02
Kudos
Add Kudos
Bookmarks
Bookmark this Post
highwyre237
rabz12
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.

cannibalization?

Are we doing your marketing 101 homework for you?
Show more


Haha was going to write the exact same thing!
avatar
rabz12
avatar
Joined: 22 May 2013
Last visit: 13 Jun 2013
Posts: 2
Posts: 2
Kudos: 0
What Marketing term is used in this scenario? 25 May 2013, 15:35
Kudos
Add Kudos
Bookmarks
Bookmark this Post
hamm0
highwyre237
rabz12
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.

cannibalization?

Are we doing your marketing 101 homework for you?
Show more

Thanks for your swift reply, but I am not a marketing student, FYI I don't have a degree even remotely related to this area.! I'm a photographer. I've heard this term a long ago and I can't retrieve it, unfortunately.

P.S. It's not cannibalization.
User avatar
AlexMBAApply
User avatar
MBA Admissions Consultant
Joined: 26 Dec 2008
Last visit: 07 Aug 2025
Posts: 2,458
Own Kudos:
601
Given Kudos: 2
Location: Los Angeles, CA
Posts: 2,458
Kudos: 601
What Marketing term is used in this scenario? 31 May 2013, 13:08
Kudos
Add Kudos
Bookmarks
Bookmark this Post
rabz12
Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.
Show more


To be snarky, I was going to fill in the blanks and say "trying to keep up with Canon."

I also don't think it's cannibalization because video camcorders are actually inferior to DSLR with video capability as you know, given that DSLRs are full frame, larger sensors (and especially now where they can be hacked to spit out RAW rather than compressed files). There's a lot of jargon in marketing at times. It's really about retiring older formats/technologies (i.e. mini-DV) for newer ones.