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The correct answer is C and it looks like the right answer. But the question mentions relative loyalty to either the brand name or the ownership. How do we know which one they were talking in point C - loyalty to brand or loyalty to the bank's ownership.

Posted from my mobile device
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Mayank452
The correct answer is C and it looks like the right answer. But the question mentions relative loyalty to either the brand name or the ownership. How do we know which one they were talking in point C - loyalty to brand or loyalty to the bank's ownership.
Interesting question.

Notice that "reasons related to loyalty" can involve both loyalty to the brand name and loyalty to the bank's ownership. They are not reasons related to one type of loyalty. They are reasons related to loyalty in general.

The CEO concludes from the evidence that the customers refused because they were more loyal to the bank's brand name than to the bank's ownership. In doing so, the CEO has assumed that they refused for reasons related to those two different types of loyalty rather than for reasons related to something else, such as convenience.
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Quote:
A certain new banking firm was created as a joint venture of the companies that had previously been the sole owners of X Bank and the Bank of Y brands. When this new firm began closing down several X Bank locations, the firm encouraged customers of those locations to switch to using Bank of Y instead, but many of the customers refused. The new firm's CEO concluded from this and the fact that the company that owned X Bank originally is still intact, that the customers of X Bank who refused to switch did so because they were more loyal to the bank's brand name than to the bank's ownership.

Which of the following is an assumption on which the CEO's reasoning depends?

A. All of the customers who switched were aware that a new firm owned both bank brands.
B. At least some of the customers who refused to switch instead became customers of other banks.
C. The customers' refusal to switch was based on reasons related to loyalty.
D. At least some of the customers who switched did so because of loyalty to the new firm.
E. Most of the customers who refused to switch were unaware that the companies that owned the two bank brands had merged.

The correct answer choice is perhaps in some ways so obvious it may make you hesitate for a moment. Ultimately, (C) is necessary because, for example, if you were to say that REFUSAL TO SWITCH was NOT based on loyalty, then everything the new firm's CEO would be saying regarding loyalty - "because they were more loyal to the bank's brand name than to the bank's ownership." - would be irrelevant.
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Hi Bunuel can you please explain this question. I marked choice E after applying negation technique.
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If you negate the option B

"At least some of the customers who refused to switch instead became customers of other banks"

it should now become

"None of the customers who refused to switch became customers of other banks."

Doesn't this mean all those who refused to switch banks and did not become customers of other banks did so because they were loyal to bank X. Hence, adding more support to the conclusion that refusing to switch banks was because of loyalty?

So the answer should be 'B'

Can someone please explain what is wrong with my thought process here? Thanks :)­
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Mayank452
The correct answer is C and it looks like the right answer. But the question mentions relative loyalty to either the brand name or the ownership. How do we know which one they were talking in point C - loyalty to brand or loyalty to the bank's ownership.

Posted from my mobile device
­
I agree with this. I had originally chosen C on my mock exam, but distinguishing between Brand Loyalty and Loyalty to Ownership seems fundamental to the conclusion. That is why I switched. I see why not making the distinction in the answer choice does not necessarily make it incorrect, but it is tricky. 
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If you negate the option B

"At least some of the customers who refused to switch instead became customers of other banks"

it should now become

"None of the customers who refused to switch became customers of other banks."

Doesn't this mean all those who refused to switch banks and did not become customers of other banks did so because they were loyal to bank X. Hence, adding more support to the conclusion that refusing to switch banks was because of loyalty?

So the answer should be 'B'

Can someone please explain what is wrong with my thought process here? Thanks :)­
­
"None of the customers who refused to switch became customers of other banks" - Can we say they did not become customers of other banks due to loyalty? Could it be the case that they had a corpus in one bank and did not want to move it to another bank? Or they had a loan which they did not want to move to another bank?

This option does not say anything about why they did not become customers of other banks. Thats why I eliminated this option.

Do let me know whether the explanation makes sense or I made any errros.

Thanks!­
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MartyMurray KarishmaB, I understood the explanations you gave. But I still have a question, when I was solving this question I rejected C because it is something that is stated in the paragraph. How to go about this kind of confusion? How to approach it?
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MartyMurray KarishmaB, I understood the explanations you gave. But I still have a question, when I was solving this question I rejected C because it is something that is stated in the paragraph. How to go about this kind of confusion? How to approach it?
­
Consider this: Nothing about loyalty has been GIVEN to us already. Only premises are GIVEN to us - info that is given. Loyalty is not mentioned in the premises. It is the gap between premises and conclusion.
We have to figure out the assumption the author needs to conclude the conclusion. The conclusion is - They are loyal to A, not to B.
But first we must assume that the reason is related to loyalty. If not, then the conclusion is irrelevant. It just breaks down.

Check out the discussion on Assumption questions here:

Discussion on Assumption Questions: https://youtu.be/O0ROJfljRLU
A pair of difficult assumption questions: https://youtu.be/ZQnhC4d5ODU
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Understanding the argument - ­
A certain new banking firm was created as a joint venture of the companies that had previously been the sole owners of X Bank and the Bank of Y brands. - Background info.

When this new firm began closing down several X Bank locations, the firm encouraged customers of those locations to switch to using Bank of Y instead, but many of the customers refused. - Background info.

The new firm's CEO concluded from this and the fact that the company that owned X Bank originally is still intact, that the customers of X Bank who refused to switch did so because they were more loyal to the bank's brand name than to the bank's ownership. - Conclusion. The assumption is that there is no other reason, such as Bank Y branches are very far, their customer service poor, etc.

Which of the following is an assumption on which the CEO's reasoning depends?

A. All of the customers who switched were aware that a new firm owned both bank brands. - "customers who switched" are out of scope.

B. At least some of the customers who refused to switch instead became customers of other banks. - "other banks" out of scope.

C. The customers' refusal to switch was based on reasons related to loyalty. - yes. Negate this and the conclusion is shattered.

D. At least some of the customers who switched did so because of loyalty to the new firm. - "Customers who switched" are out of scope.

E. Most of the customers who refused to switch were unaware that the companies that owned the two bank brands had merged. - the negation will strengthen the conclusion. Weakener.
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Hello , can someone please clarify on this ?


Assumptions are supposed to be unstated , but the CEO concludes that -

The new firm's CEO concluded from this and the fact that the company that owned X Bank originally is still intact, that the customers of X Bank who refused to switch did so because they were more loyal to the bank's brand name than to the bank's ownership.


In that case how can we say that the assumption is : the customers' refusal to switch was based on reasons related to loyalty. ---> since its already stated
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Yudhajit22

Let's use a parallel situation. Imagine that you want to know how late a certain restaurant is open. Their hours are not posted online, but your friend calls and reports that the restaurant closes at 10 pm. When you arrive at 9:15, you find it has already closed. Since you feel that your friend would not lie to you, you conclude that the restaurant worked lied about the closing time.

What is the assumption here? You seem to be overlooking other possibilities: maybe your friend called the wrong restaurant, or maybe the worker was mistaken, or maybe 10 pm was the planned closing time, but something happened to make the restaurant close early. So one way to phrase the assumption is that "The discrepancy in closing time wasn't due to some other reason than lying." A simpler way to say this is "Someone lied about the closing time." Notice that this is NOT a repetition of the conclusion, which makes the more specific assertion that the worker lied.

Same thing with the original argument. The author concludes that it is BRAND NAME LOYALTY rather than BANK OWNERSHIP LOYALTY that is driving customers' decisions. But who says it is either type? Perhaps customers are refusing to switch for some other reason that has nothing to do with loyalty (e.g. some other bank looks more appealing). So the correct answer provides an assumption that is needed (if loyalty is NOT involved, then clearly the argument is wrong) but is not the same thing the conclusion stated.

In general, it's fine to say that is the conclusion is "Some specific thing is happening," then one of the assumptions is "That type of thing is happening" or "This specific thing CAN happen."
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Thanks a lot for the explanation , it really helps a lot to understand these specific type of assumption questions.
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Yudhajit22

Let's use a parallel situation. Imagine that you want to know how late a certain restaurant is open. Their hours are not posted online, but your friend calls and reports that the restaurant closes at 10 pm. When you arrive at 9:15, you find it has already closed. Since you feel that your friend would not lie to you, you conclude that the restaurant worked lied about the closing time.

What is the assumption here? You seem to be overlooking other possibilities: maybe your friend called the wrong restaurant, or maybe the worker was mistaken, or maybe 10 pm was the planned closing time, but something happened to make the restaurant close early. So one way to phrase the assumption is that "The discrepancy in closing time wasn't due to some other reason than lying." A simpler way to say this is "Someone lied about the closing time." Notice that this is NOT a repetition of the conclusion, which makes the more specific assertion that the worker lied.

Same thing with the original argument. The author concludes that it is BRAND NAME LOYALTY rather than BANK OWNERSHIP LOYALTY that is driving customers' decisions. But who says it is either type? Perhaps customers are refusing to switch for some other reason that has nothing to do with loyalty (e.g. some other bank looks more appealing). So the correct answer provides an assumption that is needed (if loyalty is NOT involved, then clearly the argument is wrong) but is not the same thing the conclusion stated.

In general, it's fine to say that is the conclusion is "Some specific thing is happening," then one of the assumptions is "That type of thing is happening" or "This specific thing CAN happen."
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KarishmaB Bunuel MartyMurray is option C not just restatement of conclusion than how can be this correct in assumption question?
KarishmaB?
Bunuel
A certain new banking firm was created as a joint venture of the companies that had previously been the sole owners of X Bank and the Bank of Y brands. When this new firm began closing down several X Bank locations, the firm encouraged customers of those locations to switch to using Bank of Y instead, but many of the customers refused. The new firm's CEO concluded from this and the fact that the company that owned X Bank originally is still intact, that the customers of X Bank who refused to switch did so because they were more loyal to the bank's brand name than to the bank's ownership.

Which of the following is an assumption on which the CEO's reasoning depends?

A. All of the customers who switched were aware that a new firm owned both bank brands.
B. At least some of the customers who refused to switch instead became customers of other banks.
C. The customers' refusal to switch was based on reasons related to loyalty.
D. At least some of the customers who switched did so because of loyalty to the new firm.
E. Most of the customers who refused to switch were unaware that the companies that owned the two bank brands had merged.
­Premises:
Two banks meregd - X Bank and Y Bank.
It began closing several X bank locations and asking those customers to switch to Y bank.
Many customers refused. (Why? Not given. May be they don't like bank Y, may be they prefer another bank. May be bank Y locations are far from their homes etc.)
Original company that owned bank X is still intact and still the owner.

Conclusion of CEO of jv: the customers of X Bank who refused to switch did so because they were more loyal to the bank's brand name (Bank X) than to the bank's ownership (the company that owns it).

The CEO concludes the reason for refusing to switch as loyalty to brand X and not to the owners of brand X.

A. All of the customers who switched were aware that a new firm owned both bank brands.

Out of scope. The customers who switched are out of scope for us. We are talking about the reasons of those who refused to switch.

B. At least some of the customers who refused to switch instead became customers of other banks.

The point is why did they refuse to switch to Y. What they did after refusing to switch to Y is irrelevant. Did they not go to any bank? Did they become customers to another bank? It's irrelevant to us.

C. The customers' refusal to switch was based on reasons related to loyalty.

Correct. Note that the premises do not mention loyalty at all. The conclusion concludes that they refused because of this type of loyalty, not that type of loyalty. The assumption here is that it sure had something to do with loyalty. As we discussed before, what if it was just a matter of far away locations of bank Y or bad infra of bank Y etc? We are assuming that the refusal was based on reasons related to loyalty.

D. At least some of the customers who switched did so because of loyalty to the new firm.

Again, the customers who switched are out of scope for us.

E. Most of the customers who refused to switch were unaware that the companies that owned the two bank brands had merged.

We are not assuming that they were unaware. If anything, he is assuming that they are aware that the two have merged and that is why he claims that they are not loyal to the bank ownership. To claim that the customers are loyal to the brand name and not to owners, it is essential that the customers know that the owners are still the same. Hence, as given, the option is opposite of a possible assumption.
This is a trap answer.

Answer (C)­

Discussion on Assumption Questions: https://youtu.be/O0ROJfljRLU
A Hard Assumption Question: https://youtu.be/0j4tovGifIg
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Scroll up a bit and you'll see that this question has been asked quite recently. Several of us, including Karishma, provided explanations. If you have questions after reading through, let us know.
shubhim20
KarishmaB Bunuel MartyMurray is option C not just restatement of conclusion than how can be this correct in assumption question?
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