Events & Promotions
|
|
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.
Customized
for You
Track
Your Progress
Practice
Pays
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Nov 2007:30 AM PST
-08:30 AM PST
Learn what truly sets the UC Riverside MBA apart and how it helps in your professional growth
Nov 2211:00 AM IST
-01:00 PM IST
Do RC/MSR passages scare you? e-GMAT is conducting a masterclass to help you learn – Learn effective reading strategies Tackle difficult RC & MSR with confidence Excel in timed test environment- Nov 23
11:00 AM IST
-01:00 PM IST
Attend this free GMAT Algebra Webinar and learn how to master the most challenging Inequalities and Absolute Value problems with ease. 
Nov 2510:00 AM EST
-11:00 AM EST
Prefer video-based learning? The Target Test Prep OnDemand course is a one-of-a-kind video masterclass featuring 400 hours of lecture-style teaching by Scott Woodbury-Stewart, founder of Target Test Prep and one of the most accomplished GMAT instructors.
17 Mar 2022, 21:00
Kudos
Bookmarks
Question 1
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
15%
(low)
Question Stats:
79% (02:36) correct
21%
(02:32) wrong
based on 186
sessions
History
Date
Time
Result
Not Attempted Yet
Question 2
A
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
65%
(hard)
Question Stats:
44% (01:05) correct 56%
(01:04) wrong
based on 168
sessions
History
Date
Time
Result
Not Attempted Yet
Question 3
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
5%
(low)
Question Stats:
88% (00:46) correct 12%
(01:08) wrong
based on 156
sessions
History
Date
Time
Result
Not Attempted Yet
Question 4
D
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
95%
(hard)
Question Stats:
31% (01:37) correct 69%
(01:30) wrong
based on 157
sessions
History
Date
Time
Result
Not Attempted Yet
A critical aspect of product advertising is the choice between positive and negative approaches. Positive advertisements tout the benefits of a product to convince consumers that they want or need the item for sale. Negative advertisements, by contrast, involve attacks on competing companies or products to dissuade their audience from considering those options.
An advantage of positive advertising is its ability to evoke emotions such as happiness, nostalgia, and optimism in its audience, creating a psychological association between the brand and feelings of warmth. Despite this, some consumers may view such campaigns as insincere or predatory due to their reliance on manipulating emotions rather than presenting factual information. The resulting distrust can then lead to skepticism regarding appeals that are based more on logic, as consumers assume they are still being manipulated for the goal of producing positive feelings. By contrast, negative advertising can appear more truthful: the company is not painting a rosy sheen over its own products but rather warning consumers of a competitor’s flaw. Consumers may thus more readily believe negative information compared to arguments made in favor of a brand or product, and the former often makes a stronger mental impression.
Psychological research explains why such advertising can be more memorable: negativity bias. People tend to give more attention to negative, rather than positive, events, and make more decisions based on negative information. Furthermore, negative advertising has other applications aside from attacking competitors: many firms have found success in advertising by highlighting a problem that the promoted product can solve or by suggesting that it could prevent the consumer from losing something—rather than positive advertising, which might focus on what the audience has to gain.
In spite of these benefits, negativity in advertising is not always more effective than the alternative. For instance, featuring a competitor in an advertisement can inadvertently provide a boost to the competing brand, even if the message is ultimately defamatory. Furthermore, negative advertising poses a risk that the audience will be alienated from both the competitor and the company criticizing it. Consumers who choose a brand simply because the alternative is presented as flawed are not as loyal as those for whom merit guides the decision. A final concern is that consumers may view attacks on competitors as petty and untoward.
An advantage of positive advertising is its ability to evoke emotions such as happiness, nostalgia, and optimism in its audience, creating a psychological association between the brand and feelings of warmth. Despite this, some consumers may view such campaigns as insincere or predatory due to their reliance on manipulating emotions rather than presenting factual information. The resulting distrust can then lead to skepticism regarding appeals that are based more on logic, as consumers assume they are still being manipulated for the goal of producing positive feelings. By contrast, negative advertising can appear more truthful: the company is not painting a rosy sheen over its own products but rather warning consumers of a competitor’s flaw. Consumers may thus more readily believe negative information compared to arguments made in favor of a brand or product, and the former often makes a stronger mental impression.
Psychological research explains why such advertising can be more memorable: negativity bias. People tend to give more attention to negative, rather than positive, events, and make more decisions based on negative information. Furthermore, negative advertising has other applications aside from attacking competitors: many firms have found success in advertising by highlighting a problem that the promoted product can solve or by suggesting that it could prevent the consumer from losing something—rather than positive advertising, which might focus on what the audience has to gain.
In spite of these benefits, negativity in advertising is not always more effective than the alternative. For instance, featuring a competitor in an advertisement can inadvertently provide a boost to the competing brand, even if the message is ultimately defamatory. Furthermore, negative advertising poses a risk that the audience will be alienated from both the competitor and the company criticizing it. Consumers who choose a brand simply because the alternative is presented as flawed are not as loyal as those for whom merit guides the decision. A final concern is that consumers may view attacks on competitors as petty and untoward.
1. The primary purpose of the passage is to
A. argue the inferiority of one advertising approach to another
B. explore the advantages of different forms of advertising on different audiences
C. consider the benefits and risks of two marketing strategies
D. explain what makes a particular advertising strategy effective
E. illustrate the need for companies to advertise their products
A. argue the inferiority of one advertising approach to another
B. explore the advantages of different forms of advertising on different audiences
C. consider the benefits and risks of two marketing strategies
D. explain what makes a particular advertising strategy effective
E. illustrate the need for companies to advertise their products
2. All of the following are mentioned as potential risks in advertising EXCEPT
A. Consumers may lose interest in petty feuds between rival companies.
B. Consumers may reject both the advertiser and a named competitor.
C. Consumers may not believe claims made in advertising.
D. A company could lose its audience’s trust.
E. A company could give attention to a competitor’s products.
A. Consumers may lose interest in petty feuds between rival companies.
B. Consumers may reject both the advertiser and a named competitor.
C. Consumers may not believe claims made in advertising.
D. A company could lose its audience’s trust.
E. A company could give attention to a competitor’s products.
3. Which of the following could best serve as an example of negative advertising as it is described in the passage?
A. A packaging company uses a bittersweet story about an animal shelter to provoke an emotional response.
B. A restaurant advertises that its fruits and vegetables do not contain pesticides.
C. A beauty company claims its competitor’s product has longterm health implications.
D. An environmental group criticizes the airline industry for its lack of sustainability.
E. A construction firm provides data and customer reviews to attract new clients.
A. A packaging company uses a bittersweet story about an animal shelter to provoke an emotional response.
B. A restaurant advertises that its fruits and vegetables do not contain pesticides.
C. A beauty company claims its competitor’s product has longterm health implications.
D. An environmental group criticizes the airline industry for its lack of sustainability.
E. A construction firm provides data and customer reviews to attract new clients.
4. Which of the following best describes the function of the highlighted sentence in the context of the passage as a whole?
A. It explains why a particular strategy is demonstrably superior to the approach that was previously discussed.
B. It summarizes the main differences between the two strategies described in the passage and introduces a new perspective.
C. It refutes the argument made in the first paragraph and provides the foundation for an assertion made in the following paragraph.
D. It describes an alternative to a potential problem mentioned earlier in the paragraph and previews the topic of the following paragraph.
E. It suggests that a method mentioned earlier in the paragraph is less effective than most experts believe.
A. It explains why a particular strategy is demonstrably superior to the approach that was previously discussed.
B. It summarizes the main differences between the two strategies described in the passage and introduces a new perspective.
C. It refutes the argument made in the first paragraph and provides the foundation for an assertion made in the following paragraph.
D. It describes an alternative to a potential problem mentioned earlier in the paragraph and previews the topic of the following paragraph.
E. It suggests that a method mentioned earlier in the paragraph is less effective than most experts believe.
RC Butler 2022 - Practice Two RC Passages Everyday.
Passage # 113 Date: 18-Mar-2022
This question is a part of RC Butler 2022. Click here for Details
Passage # 113 Date: 18-Mar-2022
This question is a part of RC Butler 2022. Click here for Details
20 Mar 2022, 09:09
Kudos
Bookmarks
Kindly please explain question number 1 and question number 4.
Question number 1 states the primary purpose of the author:
The following are my para-summaries
Para 1: Introduces the topic of +ve and -ve approach regarding product advetising
Para 2: Explains the effect of both the type of advertising on the consumers and shows a preference to -ve approach
Para 3: Explains why -ve approach affects consumers
Para 4: Explains how -ve approach sometimes does not work.
From this all I can grasp is that the author tends to analyze one type of approach.
I could not find any option, which led to and pointed towards the above passage.
In question 4, the function of that line is to show a preferance towards -ve approach post the effect differences in consumers and creates a viewpoint for explaination for further analyses towards -ve approach. Only Option (B) gives me that option choice.
egmat Sajjad1994 Kindly please help me explain where I have actually gone wrong in my reasoning and my answer choices.
Question number 1 states the primary purpose of the author:
The following are my para-summaries
Para 1: Introduces the topic of +ve and -ve approach regarding product advetising
Para 2: Explains the effect of both the type of advertising on the consumers and shows a preference to -ve approach
Para 3: Explains why -ve approach affects consumers
Para 4: Explains how -ve approach sometimes does not work.
From this all I can grasp is that the author tends to analyze one type of approach.
I could not find any option, which led to and pointed towards the above passage.
In question 4, the function of that line is to show a preferance towards -ve approach post the effect differences in consumers and creates a viewpoint for explaination for further analyses towards -ve approach. Only Option (B) gives me that option choice.
egmat Sajjad1994 Kindly please help me explain where I have actually gone wrong in my reasoning and my answer choices.
