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25 May 2019, 17:33
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D
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
15%
(low)
Question Stats:
81% (01:42) correct
19%
(01:58)
wrong
based on 204
sessions
History
Date
Time
Result
Not Attempted Yet
A new U.S. magazine will feature reviews, descriptions and discussion of high-end audio equipment. The publishers plan to draw wealthy readers who would consider purchasing such equipment, and thus appeal strongly to advertisers of luxury goods.
All of the following support the publishers' plan, EXCEPT
(A) Feeders interested in high-end audio equipment tend to be wealthy heads of households who make purchasing decisions.
(B) A magazine published and distributed in Europe dedicated to high-end audio equipment has succeeded commercially.
(C) Advertising space in publications geared toward the wealthy tends to sell for significantly higher prices than does advertising space in other publications.
(D) Those interested in high-end audio equipment tend to devote little leisure time to hobby reading.
(E) There are no magazines currently in distribution in the U.S. that cover high-end audio equipment.
All of the following support the publishers' plan, EXCEPT
(A) Feeders interested in high-end audio equipment tend to be wealthy heads of households who make purchasing decisions.
(B) A magazine published and distributed in Europe dedicated to high-end audio equipment has succeeded commercially.
(C) Advertising space in publications geared toward the wealthy tends to sell for significantly higher prices than does advertising space in other publications.
(D) Those interested in high-end audio equipment tend to devote little leisure time to hobby reading.
(E) There are no magazines currently in distribution in the U.S. that cover high-end audio equipment.
25 May 2019, 20:31
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Quote:
The right answer is D. Since this is a "weaken the conclusion" question, we're looking to poke holes through the idea that this plan will work. When an argument appears to make sense at first, it is often new outside evidence that brings it down.
Options A, B, E - All these points actually strengthen the argument. If the target audience are financial decision makers, if this project has worked in Europe, or if there is little competition in the US, all these points suggest even more strongly that the plan will be effective.
Option C - This tells us nothing other than the fact that they'll get more money per advert, but maybe a harder time to fill advert space. This option ambiguously fails to lead us anywhere.
Hence D is correct by elimination. It also tells us that the target demographic is unlikely to ever read this magazine, hence weakening the conclusion that this plan will work.
- Matoo
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