(A) What is the exact number of luxury cars sold in Beecham city in the last one year? >Knowing the total sales volume tells us about market size but says nothing about whether advertising in Maxpages would actually reach the right buyers or influence Terence's sales. Not useful enough.
(B) What percent of the total car market is the luxury car market in Beecham city?> This gives a sense of how niche the luxury segment is, but it does not help evaluate whether Maxpages is the right platform for Terence to advertise in. Irrelevant to the advertising decision.
(C) Do women and children play a major role in determining which luxury car to buy?> Correct. If women and children significantly influence the purchase decision, then advertising in a magazine targeted exclusively at males aged 40-50 would be insufficient, weakening the case for Maxpages. If they don't, the strategy holds well.
(D) Is the luxury car market in Beecham city expected to grow over the next few years? > Market growth is about future demand, not about whether Maxpages is the right advertising channel right now. Does not help evaluate Terence's specific decision.
(E) Would it be cheaper to advertise in some other magazine targeted at people of all age groups? >This option talks about an alternate plan. We are concerned whether the proposed plan will be effective.
Answer: C