Highlights from the 2021 Virtual GMAC Test Prep Summit
As you'd expect in this bizarro era of our lives, the summit was conducted virtually via Zoom. The bad news: no opportunities to shoot the breeze with other test-prep folks.
The good news: pants-optional!
This year's summit was short -- under 3 hours. And much of the content was recycled, particularly all of the content related to the online GMAT. Sadly, none of their psychometricians (the people who actually design the exam and analyze testing data) made an appearance. But all of the presenters struck me as very nice people.
So very little of this is likely to blow your mind, but here are some highlights:
The sky is not falling on MBA ROI
There’s been a fair amount of online chatter questioning whether the MBA investment is still worthwhile, and GMAC presented some data that suggests that MBA ROI is still high.
A few nuggets based on recent data from corporate recruiters:
- The average MBA graduate earns $50,000 more than people with only a bachelor’s degree. This is roughly equivalent to $3 million in additional lifetime earnings for MBA graduates.
- If anything, the salary premium for MBAs is increasing.
- 90% of MBA alumni are happy with the ROI on their investment
So keep hanging around at GMAT Club, because I guess MBAs aren’t dead yet.
MBA applications are up
None of this is exactly breaking news, but GMAC presented some interesting data on MBA application volumes:
- 74% of MBA programs reported an increase in applications from 2019 to 2020. This isn’t a shock: thanks to covid, a lot of people hedged their bets and applied to more schools. Also, plenty of unfortunate souls lost their jobs early in the pandemic, and data shows a strong negative correlation (r = -0.69) between employment levels and application volumes.
- Acceptance rates also went up, from 56% in 2019 to 60% in 2020.
- Of course, more students deferred their offers (2% in 2019 vs. 7% in 2020), and yields (the percentage of admissions offers that were accepted) declined from 54% to 49%.
… but GMAT tests are down
Also not shocking: the number of individuals taking the GMAT declined by 21% worldwide from 2019 to 2020, thanks to a combination of covid-induced shutdowns, test-optional policies, and increasing competition from the GRE and EA.
So far in 2021, GMAT volumes are up 7% worldwide, but down by an additional 20% in the United States. Kinda interesting.
GMAC wants you to know that the official guides ≠ actual exam
I thought it was interesting that they went out of the way to make this point: changes to the OG should not be interpreted as an indication that the exam itself is changing. The OG is meant to give test-takers a taste of what the exam is like, and it doesn’t necessarily reflect the composition of questions on the actual exam.
This isn’t big news, and GMAT veterans have been aware of this pretty much forever. But it’s interesting that GMAC made this a point of emphasis.
Online GMAT is NOT easier or harder than the test center GMAT
It sounds like the psychometrics team is still crunching the data, but so far, there’s no difference in average scores for the online GMAT vs. the test center version of the GMAT.
The GMAC folks emphasized that the test is constructed in exactly the same way, regardless of the delivery method. No surprise there, but it was a point of emphasis in the presentation. So take whichever version makes you feel more comfortable.
GMAC is “not ignoring” concerns about the limit of 2 online GMAT exams
GMAC is aware that a lot of test-takers seem to prefer the online GMAT, and that test centers are still closed in some parts of the world. So they gave a nice, political answer about “looking into” ways to make the test friendlier for test-takers, including changes to the lifetime limit of two online GMAT exams.
But don’t hold your breath on this. I didn’t get the feeling that it’s a huge priority.
Adding ESRs to the online GMAT is at the “top of the list” of future changes
There’s no timetable for allowing online GMAT test-takers to purchase ESRs, but GMAC is apparently working on it.
GMAC is very aware of regional differences in test center availability
Test centers worldwide were running at 89% of their normal capacity as of May 20, 2021. But in South Asia, only 27% of test-center seats were available.
GMAC didn’t give specifics on how they’re attempting to address this (other than by offering the online GMAT, obviously), but they emphasized that they’re very aware of the problem.
The Executive Assessment is gaining traction, I guess
More full-time programs are slowly joining the EA bandwagon, and the GMAC folks showed some lovely graphs that seemed to illustrate explosive year-over-year growth in the number of EA tests administered.
But the volume remains low: worldwide, GMAC expects to administer fewer than 6000 EA exams this year. So it’s still a niche thing, even though a nice, short EA exam is arguably a much nicer test-taking experience than the GMAT.
If you’re taking the online GMAT, run system checks beforehand
This was another point of emphasis: if you’re taking the online GMAT, they strongly encourage you to download the secure browser and run a full system check well before your exam appointment. There are plenty of reports that GMAC’s list of supported operating systems isn’t completely accurate -- so if you’re in doubt, download the software and run the system check well ahead of time, and contact customer service if you have issues.
Pdfs of the slide decks are here
See attached for 101 pages of GMAC glory.