Repurchase loyalty is one way that auto dealers may pursue business growth. As autos become more similar across brands in both quality and functionality, sales and service play a bigger part in repurchase loyalty. Customer satisfaction with service accounts for 1⁄3 of total customer satisfaction, and is primarily based on the dealership’s ability to fix a vehicle correctly, promptly, and on their first attempt.
The average dealer only hits this target 65% of the time. The traditional solution is to have dealer techs do more mandated training to improve effectiveness. However, more training means less hours actually working on repairs, which can lead to rushed diagnostics that leave faults undetected and negate the training benefits.
Additionally, many techs are paid flat rates that are based on the number of jobs completed instead of the quality of service. Also, training comes with a cost to dealers, further reducing profits and causing them to spend less on quality tools and equipment for their techs.
Conclusion: The traditional approach of mandatory training isn’t effective because it reduces work time, leads to rushed diagnostics, depletes dealer resources, and undermines its intended purpose of improving repair efficiency and increasing repurchase loyalty.
Q1: According to the passage, sales and service have increased in importance for automobile dealerships because many
P1, S2: As the quality and functionality of most vehicles approach parity, sales and service increase in importance.
C. automobiles are comparable in most respects and are therefore equally desirable
Best answer is C.
Q2: The author of the passage mentions "customer survey data" (see highlighted text) primarily in order to
P1, S3: Analysis of customer survey data reveals that satisfaction with service accounts for one-third of total customer satisfaction, and is predominantly based on the dealership’s ability to repair a vehicle correctly, on time, at the first attempt.
A. identify repair service as an important element in encouraging repurchase loyalty
Best answer is A.
Q3. Which of the following best describes the "problem" mentioned in the highlighted text?
P1, S6: But since extra training means that technicians spend less time working, the diagnostic stage of the repair process is often rushed, leading to failure to detect faults and thus defeating the object of training.
B. Repair technicians fail to diagnose repair needs correctly.
Best answer is B.